China'S O2O Market Ushered In An Outbreak: Electric Providers Holding Entity Stores

< p > in April of this year, after exploring the O2O business with Shanxi's large supermarket chain store "Mei Tai Hao", the Shanghai based "online supermarket" 1 shop announced its strategic cooperation with the family Fam ilyM Art China area, which will provide the order package of the 300 family convenience stores in Shanghai.

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< p > family FamilyMart self promotion is another upgrade of No. 1 store in the last mile.

This service not only enables users to receive goods at any time, but also takes care of users' needs for privacy and security.

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Wu Lingling, Minister of China's service and commodity Department of the P FamilyM family, believes that cooperation can provide users with a flexible way of receiving goods, and at the same time reduce the < a href= "http:// www.sjfzxm.com/news/index_c.asp" > logistics cost < /a > for shop No. 1.

And the family FamilyMart will also borrow the big data from No. 1 store and precision user marketing to enhance the store traffic and attract two consumption.

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< p > except for shop No. 1, other electric business enterprises also make collective efforts in the O2O market to start the O2O business such as "ordering shop to take", "store taking electricity payment" and so on.

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< p > the monitoring data of the Analysys think tank show that in 2013, China's < a href= "http:// www.sjfzxm.com/news/index_c.asp" > O2O < /a > the total scale of the market has reached 462 billion 300 million yuan, an increase of 69% compared with 2012, and the development of the industry is in the ascendant.

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In the view of the industry, the vigorous development of China's O2O market is benefited from the increasing popularity of China's Internet and the rapid coverage of mobile intelligent terminals, as well as the rapid expansion of e-commerce platforms, as well as the traditional business enterprises seeking self breakthroughs and new growth points. P

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< p > < < a href= > http:// > www.sjfzxm.com/news/index_c.asp > > e-commerce > /a > enterprises, the entity stores can satisfy consumers' demand for product quality and physical experience and so on, which will help their business to better "landing". For physical stores, e-commerce meets the needs of information acquisition and convenient pactions, and can bring more traffic to them. Both sides have different short boards and defects, and online and offline integration can better meet the needs of consumers nowadays.

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< p > Wangfujing department store group Limited by Share Ltd C IO Liu Changxin has said that the future online and offline trading boundaries will be more and more blurred. Traditional retailers and electric providers will share many other links besides payment, such as distribution, experience and after-sale.

And the future of the retail industry will also evolve to provide a seamless online service system for consumers.

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< p > New World department store has worked with Tencent to pay O2O business.

Chen Xucun, the chief operating officer of the new world department store, thinks that the traditional department stores and Internet companies are the cooperative relations rather than the competition. How can we find the balance point of the interests of both sides is very important, and the traditional department stores have just arrived by the O2O in the spring.

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The charm of < p > O2O lies in the ability to create seamless cross channel shopping experience.

According to Bain, a successful consultancy, the successful all channel businesses have a common point. They can integrate resources on the Internet, mobile terminals and social networks, and make full use of the advantages of physical stores to create richer shopping experiences for shoppers.

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< p > ID C pointed out that the evolution of China's O2O market has gradually begun to form a clear business path: online and offline operation based on user data; offline commerce provides a complete customer experience and custom-oriented service for the online platform; online platform brings orders for offline commerce and provides complete customer data, and online and offline business operation has deep integration.

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< p > O2O although the "money" scenery is tempting, for the enterprises wishing to enter this field, the impediment factors in the process of O2O marketization can not be ignored at present.

This includes, first of all, the information challenge of the smaller traditional enterprises, followed by the challenge of the profit model in the past, and finally the demand for talents and technology based on big data analysis.

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