Local Clothing Brands Have Joined Hands To Sponsor "Movies".

< p > recently, the fashion fantasy love movie "love frequency" was launched in Beijing. The local fashion a href= "http:// www.sjfzxm.com/news/index_f.asp" > the men's wear brand /a /a will provide the costumes for the actor Lan Ching Lung, showing Lan Ching Lung's fashionable male figure. It is noteworthy that local fashion brands including Wolf Road, mascassini and Jinyuan have been sponsoring films or microfilms for a period of time. They want to use this way to create brand resonance and enhance brand awareness. < /p >
< p > < strong > clothing brand < /strong > /p >
< p > < strong > holding hands "movie" < /strong > /p >.
< p > < < a href= "http:// www.sjfzxm.com/news/index_c.asp >" love frequency < /a > "on the launch conference, Xiao Qi is dressed in the whole set of the dress, presenting the charm and charm of the city's mature male. Ding Hui, chairman of the board of directors, said that with the improvement of brand awareness, notchi was deeply loved by consumers. Many city love film and television drama groups invited him to take part in the filming. < /p >
Before that, P also provided costumes for popular dramas such as "happy to check in" and "201314". At the same time, the online synchronized launch of the stars and the same section set off a fashion storm in the society and achieved good publicity results. "The target consumer group of North Qi is highly consistent with the age of viewers of these fashionable urban films. The fashion elements and urban atmosphere of the movie are also in line with the" fast fashion "positioning of the city. In the future, he will work with more films to promote the spread of" fast fashion ". Ding Hui said. < /p >
< p > and the previously popular campus theme film < < a href= > //www.sjfzxm.com/news/index_c.asp > > your deskmate < /a > attracted the local fashion brands such as Wolf Road and seven wolves to become the sponsor of film costumes. Liu Yiqun, chairman and design director of Wolf Road clothing, said that this is the first time that Wolf Road has sponsored "campus wind" movies. In recent years, "post-80s" has become the main force of consumer groups. < /p >
< p > and the clothing brands like marcasini and Jinyuan pay more attention to the micro film. At the end of last year, the micro film "out of the no man's land" captured by mensasini's men's clothing CEO Ding Geng and his team has ushered in the ultra-high network click rate after several days of its release. This is China's first micro film running through three unmanned areas, and its content is inspiring and inspiring. < /p >
< p > "compared to traditional advertising, movies can integrate brand information into the plot, make artistic expression to the story, let the audience understand and understand the information conveyed, and then arouse the audience's emotional resonance to the clothing brand. This brand promotion mode has lower cost than the traditional advertising mode, and the propaganda effect is also good." Many clothing brand executives told reporters. < /p >
< p > < strong > low cost brand communication mode < /strong > < /p >
< p > transmitting the deeper brand spirit through the film is the original intention of the local clothing brand to cross the border, and this cooperation mode has a lower cost than the traditional TV advertising, celebrity endorsement and other communication modes. < /p >
< p > "cooperation with films is already one of the ways to promote the brand of NASH. Through the implantation of male costumes, it will show the overall trend of fashion to consumers, and resonate with consumers through the star effect, thus leading to a fashionable dress taste and lifestyle. This will further enhance the recognition of the fast fashion brand concept of NGO in the hearts of consumers and enhance brand loyalty and brand value. Ding Hui said. < /p >
< p > it is understood that, in the form of clothing sponsorship, the crossover and movie cooperation is provided by the group, which provides the seasonal fashion costumes that the theater needs, including clothes, trousers, shoes and bags. This is the main cost input, and the cost of advertising promotion is relatively low. < /p >
< p > "the purpose of our clothing sponsorship is to enhance brand awareness so as to promote sales. At present, our cooperation with several films has achieved the desired results. We have provided clothing with the implanting of brand information and the dissemination of brand value. Ding Hui believes that as a sponsor of clothing, notke not only has the advantage of commodity, but also has the advantage of brand effect. Through these sponsorship, the brand reputation and reputation of notke are constantly improving. < /p >
< p > "in fact, the superimposed marketing effect brought by the combination of fashion clothing industry and film culture creative industry is very obvious." According to the insiders, with the improvement of consumer rationality, the tradition is expensive and directly into the brand communication mode, which is increasingly rejected by people. The sponsorship of clothing for the movie protagonist can bring subtle dissemination effect to the brand. < /p >
< p > "when the audience noticed the wearing of the movie's leading characters, they would inquire about the sponsoring brands behind the scenes, especially those young stars who were starstruck. They would buy the same clothes in the movie, even if the price was higher, because they liked a movie star." The industry insiders said. < /p >
< p > < strong > offline marketing activities are carried out < /strong > < /p >.
< p > although cross border cooperative movies bring better brand communication effect to garment enterprises, but in order to achieve this kind of good dissemination effect, clothing enterprises should not only provide clothing, but clothing sponsorship is to make the brand "show face", and offline activities and marketing are the purpose of sponsorship. < /p >
On the day of the movie "the same table you", the seven wolves, as the sponsor of clothing, began to do activities. They sponsored the movie's seven wolves brand SWJEANS to hold the VIP feedback activities at the two phase Wanda cinema of Xiamen SM, and invited hundreds of youthful fans to enjoy the same laugh and enjoy the youth in the P theater. < /p >
"P" and "another table sponsor of you", another clothing sponsor Wolfe Road, also draw on the box office's constant growth to develop marketing strategy, online and offline interaction at the same time, and launch star products. It also maximizes the value of the resources it offers and makes full use of the scene of the movie to implant the brand information. < /p >
< p > in the eyes of the local clothing brand chief Tang Ju, as a clothing brand, if the film is simply sponsoring the clothing, then the brand also needs to take the initiative to publicize in the later stage, tell consumers what the brand has done, guide and stimulate consumers to buy the same products. "Of course, if the brand is ready to launch the same star, then it is necessary to take into account whether the product that is being developed is ready for the season when it is released." < /p >
< p > "good publicity coordination at all stages of the prophase, mid-term and late stages. It is best to cooperate with each other to achieve a win-win situation with a plus plus two." Ding Huiru said. < /p >
< p > besides, in the process of cross-border cooperation with movies, brand enterprises should pay attention to the consistency of "individuality" and brand tonality of the carriers. For example, clothing sponsorship, the image of the male actor and the character of the role should be consistent with the brand adjustability of the clothing sponsor. < /p >