Children's Clothing Market Temptation Children's Clothing Enterprises Choose To Stick To The Rule Or Take The Opportunity To Exert Themselves?

< p > in the face of the temptation of children's clothing market with annual demand of 2 billion 300 million, is the children's clothing enterprises choosing to stick to the rule or take the initiative to dig the market potential? Reporters have learned through recent visits that Shishi brand children's clothing enterprises have been trying to grab the market to get the "big cake".

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< p > when parents are in favor of children's clothing for the sake of improving their children's taste, children's clothing enterprises are also exploring the potential of children's clothing, taking full consideration from aspects of safety, comfort, elements and styles.

Shishi, a children's clothing brand enterprise responsible person said that children's clothing in order to develop a larger market, in addition to good reputation, high quality workmanship, R & D is the "magic weapon".

At present, Shishi's children's wear enterprises exert their brains to make efforts to the market, and make children's comfortable and fashionable a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a >, such as playing with leather, big brother, Ji Ji, etc.

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< p > small play leather hand in hand animation, CCTV Animation to carry out "animation marketing".

Through the joint production of China's children's clothing industry's first 3D animated cartoon "little play leather", with animation as the carrier, with CCTV, local TV stations and new media, to create a full play brand image of small playful skin, and comprehensively enhance the brand awareness and reputation of small plaything.

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"P >" thumb "actively promote the construction of the whole industry chain, break through the domestic animation, many enterprises only do content, can not break through the bottleneck of industrial development bottlenecks, so that the cultural line and the industrial line keep pace with each other, relying on more than 400 TV stations including CCTV, including" Xiao Rui and big devil king ", to inject brand culture power into the traditional clothing industry, combine animation and fashion perfectly, and have made remarkable achievements in the aspects of program copyright distribution, brand image authorization, original project customization, animation education and training, and channel chain construction.

In addition, the company has successfully authorized brand cooperation with more than 20 partners, including iron mill books, Ho Sheng culture, Dani toys, Yang Yang handicrafts, Wan An and Shun Quan, and developed more than 1000 kinds of animation derivatives.

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< p > besides, Ji Jile also excavated the versatile side of children through naming children's model competitions.

Starting from 2008, the children's clothing brand of the quarter season has been developing the high-end children's clothing market in China through the joint efforts of Singapore and China's management team. The product category includes children's clothing, Tong < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a, accessories, toys, stationery and so on. It has established a huge monopoly network in China's second tier cities, opened a number of stores and image stores, and entered e-commerce. It has become the leader of e-commerce in the children's clothing industry of Shishi and even the whole Quanzhou area.

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