Children'S Clothing Market Is Strong, And Outdoor Clothing For Children Is Still Blank.

< p > now, domestic outdoor culture has gradually formed. Many parents are willing to take their children to participate in outdoor sports, and cultivate their love for nature, willingness to share, and perseverance. But nowadays, there are few outdoor equipment suitable for children, whether they are shopping malls or outdoor stores.

Over the past two years, the concept of "Outdoors" has become popular, and all kinds of products between urban leisure and outdoor sports emerge in an endless stream, but the children's market is ignored.

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< p > recently, a survey and analysis of the children's clothing market in Chengdu showed that parents had no doubt that their consumption was "no stingy and expensive."

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< p > < strong > 1, the brand counter performance is close to < /strong > < /p >.

< p > in the children's wear market, the price of big brands is close to that of adult products. The price of some professional children's clothing brands is even higher than that of the adults of the same grade < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >.

But at that price, the demand for relatively high quality children's clothing is increasing in Chengdu market.

A French brand is popular with customers because of its comfortable fabrics and fashionable children's clothing styles. The price of its counters ranges from 340 yuan to 12000 yuan, with an average monthly sales of around 200 thousand, with an average price of 2000 yuan per passenger.

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< p > People's primary concern for children's products is safety and comfort, so they have a special liking for brand goods.

The professional outdoor brand with certain influence has more advantages in developing the market, good word-of-mouth and professional production design ability are powerful "magic weapons".

They have the ability to tailor suitable outdoor clothes for their children.

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< p > < strong > two, young parents pay attention to style < /strong > < /p >.

Less than P, the responsible person in Chengdu, said that the new style is the main factor to stimulate the desire of the 80's mother in Chengdu. Besides, they will also pay attention to the comfort and comfort of the fabric.

Children's clothing with unique style is suitable for children to attend some ceremonious occasions, and the performance is outstanding in the market. Many young mothers are rushing to design.

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P, who wants to dress up their children as the focus of attention.

For this part of the population who buys the brand children's clothing, it has high economic strength itself, so there is a lot of room to choose when buying, and when the quality is close, the style becomes the most important weight.

And for outdoor a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a", "outdoor outdoor" fashion is no longer the traditional style, gray color, so that consumers see the bright and fashion.

In the development of children's products, we should pay close attention to this area and attract children and parents' eyes with bright, lively colors and new styles.

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< p > < strong > three, collection shop is favored, < /strong > /p >

< p > in the children's clothing market in Chengdu, apart from the traditional shopping mall channels, providing "one-stop" shopping mother and baby store has become a new trend.

It can provide clothing, furniture, travel and children's toys, so it is easy to attract mother's attention and consumption.

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< p > nowadays, parents often attach great importance to their children's choices, so when they buy clothes, they will buy them together.

Outdoor product entity channels, shopping malls and sporting goods together, outdoor shops are often away from commercial streets, which are not conducive to family shopping.

If we still rely on past sales channels, there is a clear lack of pertinence, so children's outdoor clothing should take into account the parents' buying habits, try different areas in shopping malls, or open up new sales channels.

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< p > Jew said, "making money for women and children!" this golden venture is still standing in the test of time.

Now, in the outdoor industry, the competition is becoming more and more intense. Should we pay attention to the blue ocean of children's market?

In addition to the introduction of international children's outdoor brands into China, sports brands have begun to set foot in children's clothing in the market downturn, and Anta and 361 degrees have already moved.

Whether the domestic outdoor brands should be established as early as possible.

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