185 Million Of The Elderly Population In China Is Neglected.

Girls who love shopping often find it hard to find that the sales promotion of some products in shopping malls is just the same as that during the May 1 period just after mother's day in the past. P

According to statistics, the sales volume of middle-aged and elderly < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > cosmetics and health care products increased significantly, the highest increase was around 30%.

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< p > 2012, the national Aging Committee revealed that by the end of 2011, the population aged over 60 reached 185 million, accounting for 13.7% of the total population.

China has become the only country in the world with an old population of over 100 million.

Experts predict that in 2014, the elderly population in China will exceed 200 million, reaching 300 million in 2025, and the proportion of elderly population in 2042 will exceed 30%.

Therefore, the huge population base provides a vast field for the elderly clothing market.

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< p > however, every shopping mall has its own location now. The shopping mall located in the middle and old age age is less and less. Only some old shopping malls can buy authentic old clothes.

The traditional old-age clothes shop set up in the mall can not earn money, so the mall would rather introduce several fashion brands and do not want to open up a world for the elderly.

In addition, there is no decent clothing brand for the elderly at present.

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< p > comparing with the pillar of the shopping center, the fast fashion brand, their design update speed is very fast. From the new planning to the production and production, it can be completed in a week.

Look at the old people's < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > design. The same style does not say that the style of a few years ago has not been innovating, because it is the old style, the price can not be raised, and gradually fall into a dead circle.

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< p > why? With such an audience of large consumer groups, why do old people wear the narrower and narrower they walk? It is very simple that no one wants to admit that they are old.

The old man hopes to be as fashionable and young as young people.

They hate people who call themselves old people, and hope to be as energetic as young people.

Even if there are elderly clothing stores, counters.

Old people may not be patronized.

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< p > the growth of aging population is only one of the keys to open the door of the elderly clothing market. We must admit that the main force of consumption is shopping center or department store.

But young people will not only consume themselves, but it is obvious that the elderly do not want to "grow old". They want their parents to be young forever.

Just like mother's day, they will spare no effort to spend money for their elders.

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< p > to become a "big name", we must have "brand power", "product power", "innovation power", "channel power" and "management power".

Clothing manufacturers should first make efforts in publicity, increase emotional marketing, service marketing, and establish brand marketing concept.

Who says old people can't wear pink or big red clothes? Who says old people must wear a bucket like coat?

Clothing manufacturers have injected some fresh elements into the clothing for the elderly in the product design and technological innovation of the middle and old age clothing, not only to solve the problems of comfort, beauty, health and environmental protection of the elderly clothing, but also to enhance the cultural taste of the elderly clothing and incorporate the national cultural characteristics into the design.

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< p > in terms of channel, the high-end clothing brand can not abandon the shopping mall counters, but also can set up the elderly "a target=" _blank "href=" //www.sjfzxm.com/ "clothing chain store" in the high-end residential areas, providing elderly clothing and matching a target= "_blank" href= "_blank" > shoes > hat and accessories, to increase the matching purchase of the elderly.

We should also tailor our business according to the physique and skin color of the elderly.

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< p > the real market and the best market is the market to be developed.

Garment manufacturers and marketers should change their concepts, discover and seize market opportunities to make the elderly clothing market bigger and stronger.

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