China Underwear Brand Develops High-End Market And Enters Strange Circle

In the past, we often thought that

Most of the top camps in the underwear market come from the luxury brands of Italy and France. They rely on beautiful designs, exquisite workmanship and long history to occupy the spire of Pyramid. The high-end market mainly comes from Ttiumph in Germany and Wacoal in Japan.

And look at domestic underwear brand stores, do better, basically are Guangdong brand.

It is precisely because of the short time for Chinese underwear enterprises to establish brand awareness that there are many difficulties in participating in high-end competition.

Compared with the mature enterprises in Europe and the United States, our underwear brands also have different levels of problems such as the unclear positioning of the core value of the brand, the slow support for product innovation, and the unprofessional marketing management.

The core value of the brand, that is, the unique proposition of our underwear brand, has not yet reached the psychological expectation of the consumers, especially the high-end customers. Secondly, it has led to the fact that the brand concept is not clear. The reason for this is the lagging behind of the technical means. The underwear is developed from the traditional cultural elements in the research and development to the modern sense of the latest scientific and technological achievements. It is obvious that the domestic underwear is not as good as the international first-line brand from the luxurious design to the fashion trend. Finally, the marketing and management measures are not in place, so that the underwear products are still following the fashion of Chinese clothing industry celebrity endorsement and advertising bombing, and consumers can only sigh the confusion of the domestic underwear terminal in the market clutter underwear area.