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Jack'S Seventh China Fashion Brand Annual Award

2011/3/30 15:29:00 59

On the evening of March 28, 2011, the Jack seventh annual awards ceremony of Chinese clothing brand will be held in Beijing's Century Theatre.

The award ceremony will continue to focus on the national height, national level and national honor. It will bring people a brand-new visual feast and strive to create a fashionable and magnificent Chinese style hall of honor.

Essence is the foundation

The annual award of the Chinese clothing brand (hereinafter referred to as the "grand prize") is the only large-scale recognition ceremony for the Chinese independent clothing brand sponsored by the China clothing association. The objective and fair, fair and open evaluation of the awards has always been the prizes of the grand prize. Therefore, in adhering to the principle of market inspection, the annual award of the Chinese clothing brand has never stopped exploring the most scientific way of judging, and this "grand prize" is still sparing no effort in the evaluation.

The performance of the market and the recognition of consumers are the two major factors that determine the survival of a brand. Therefore, the organizing committee will improve and increase the nomination brand candidates list on the basis of previous discussions after deliberating with PWC, which is the supervisory authority.

The improvement refers to the commercial investigation of the original 100 million yuan shopping mall responsible persons to be changed to "commercial coverage statistics", that is to say, the existence of clothing brands in each shopping mall is counted, so as to obtain the coverage rate of a single clothing brand in the National Mall.

This change directly reveals the existing market situation of the brand, and also marks the 100% objective of the commercial investigation link.

This year's grand prize has selected 15 provinces and cities, 10 important commercial streets and more than 100 key billion yuan shopping malls as the survey list of commercial coverage.

New refers to adding "consumer behavior analysis". Consumers are the most impartial arbiters of brand evaluation. Only the brands that win the praise of consumers can be invincible in the market.

Through consumer surveys, the organizers not only gathered voice from consumers in various regions of the country, but also provided strong arguments for the nomination review. Meanwhile, a number of brands with outstanding performance in various regions also entered the "grand prize" vision objectively.

The "grand prize" has visited 10 representative cities, and 1000 valid questionnaires have been collected.

The two most convincing indicators and the "industry expert survey" will form the three basic list of nomination procedures. After that, the three basic lists will be formed through the orderly arrangement of "PWC", which will eventually form a nomination candidate list.

The list of candidates for this year's awards comes from first-hand information from business. There are direct voices from consumers, nominations from industry experts, and the tripartite evaluation system has further stabilized the market inspection principles of the annual awards for Chinese clothing brands.

Progressive cohesion

The purpose of the annual awards for Chinese clothing brands is to play an example and pioneer role in the recognition of outstanding Chinese clothing original brands.

Undoubtedly, clothing brand is the core of the annual award of Chinese clothing brand.

Since 2004, China's clothing brand annual awards have won 38 awards brands, 79 nominated awards, 265 participating brands, and unwittingly gathered a group of elite Chinese clothing brands.

Looking back on all previous award-winning brands, with the recognition of the highest honor of the clothing industry, they have displayed more outstanding performances in the market and shopping malls, while maintaining their brand specific appeal.

"Shill" has been awarded the "second year China clothing brand annual award" potential award. In recent years, he has not only developed into a famous suit brand in China, but also opened up a unique after-sales service style in China, and successfully listed on the market in 2010.

"White-collar" has won the first annual award of Chinese clothing brand "style award", the third "Marketing Award" and the fourth "innovation".

A Grand Prix

It is easy to see from all previous awards from white collar brands that "white-collar" has become the leading brand of China's advanced garments in a few years.

Such as "sharp" and "white-collar" have become the "award brands" of the brand models of China's clothing industry.

It is valuable that, while they are successful, they are still concerned about the process of brand work in the industry, and have always been highly enthusiastic about the "big prize".

Their sincere spirit also gave the "big prize" more power. Therefore, this award ceremony has carefully designed and prepared a series of links from the details, so that the brand can feel the unique sense of honor of the "grand prize brand". We hope to deepen the relationship with the "grand prize" and promote the development of the "grand prize" together, so as to share the joy of the "grand prize".

Widely spread

The Chinese clothing brand annual award has been known as the "Oscar" of the Chinese clothing industry. It is not only a large-scale activity to recognize China's own clothing brand, but also brings the brand, fashion and clothing finance and other information to the public.

The seventh "grand prize", with the combination of TV, weekly, fashion magazines and so on, has attracted the attention of all Chinese audiences to the annual awards of Chinese clothing brands.

The "grand prize" will return to the big screen together with Tourism TV. With nearly 80 minutes of evening golden time, it will reproduce the grand feast of the "grand prize" ceremony for hundreds of millions of TV viewers, presenting the new fashion trend of Chinese fashion brands and models to the public.

The cooperation with weekly and fashion magazines and the specific presentation of "awards" in weekly and fashion magazines are the biggest innovations in the form of publicity in the six year awards of China's clothing brands.

This year's "grand prize" is the most authoritative magazine in China and is known as the "fashion Bible" fashion magazine. It is the fashion magazine with the most widely spread and known as "China's elite reading products". It shows the main image of this award and the collective image of the nine award-winning brands in the fashion show. It believes that the fashion, gorgeous and attractive images bring readers the top trend information while giving readers a better understanding of the award-winning brand's collective image.

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Clothing for inheritance

The simple four words of "clothing, food, shelter and pportation" cover the majority of Chinese people's life aspirations, and the "clothing" is the leading factor. That is, we can see the importance of this important element of life to people's lives.

The award ceremony will continue to work with the famous planner, Mr. Jia Ding, and will continue to brighten the sacred awards Hall of the clothing industry.

This time Mr. Jia Ding introduced the elements of the movable character module into ceremonies, and used the word "clothes" perfectly, through the combination and the changes in the various aspects of the ceremony skillfully.

The annual award of China fashion brand builds up the Chinese garment industry with a high sense of social responsibility.

clothing

A platform for brand self-test and interaction.

The organizers of the "grand prize" are also keeping pace with the times and challenging themselves.

Every change and adjustment will bring a new harvest to the "big prize" and create a bridge for deep communication between Chinese clothing brands and consumers in these changes.

In these changes, the only constant is the "grand prize" to promote the core demand of the development of China's independent clothing brand, and to encourage the ultimate goal of the development of the existing brand and the emergence of new brand.

The Chinese clothing brand annual award is making steady progress towards the "Excellence Award" in the eyes of the public, brand and industry.

Jack. The seventh Chinese Costume

brand

Annual awards

Style Award: GXG

Grand Prize for innovation

Potential award: Nancy K

Quality Awards - Meyer

Marketing Award -- sound

Promoting the grand prize -- Ningbo clothing association

International brand China Performance Award: MANGO

Perfect companion Award -- popular beauty