Jinjiang Swimwear Enterprises Blow "Assembly" In Shanghai

In recent days, the Shanghai National Convention and Exhibition Center has been crowded with people, and the 30th China International Textile Fabrics and Accessories (Autumn and Winter) Expo is being held here. At the Expo, Jinjiang swimwear enterprises once again made a unified appearance with the pavilion of "Jinjiang, a famous city of swimwear industry in China", attracting customers from all over the world.

This is the second time that CCPIT Sichuan Council has organized member enterprises to show up at the exhibition through the uniformly decorated exhibition hall. Compared with last year, the number of swimwear enterprises participating in this year is more, the area of enterprises participating in the exhibition is larger, and the product categories participating in the exhibition are more abundant.

It is worth mentioning that on the first day, Xia Lingmin, Secretary General of China Textile Industry Federation, Xu Jianhua, President of China Textile Industry Federation Circulation Branch, Xu Feng, Director of China Textile Industry Federation News Center, President of Textile and Clothing Weekly Magazine, Wang Shuiyuan, Vice President and Secretary General of China Textile Industry Federation Circulation Branch, visited Jinjiang swimwear zone for guidance and exchange, Jinjiang Bureau of Commerce, Bureau of Industry and Information Technology CCPIT and others also sent people to watch the exhibition.

This year, we organized 12 fabric enterprises, including Hengrong, Jiadong, Yaoshang and Shanghua, to intensively display Jinjiang swimwear industry chain in the image of "Jinjiang, a famous city of swimwear industry in China". The exhibition hall covers an area of more than 400 square meters. In addition, more than 10 swimwear enterprises, such as Jinpai, Honghan, Jinfeng, Renyi and Huiju Sports, participated in the exhibition alone. In this exhibition, the total exhibition area of Jinjiang Swimwear Industry Association's industrial chain enterprises exceeded 800 square meters, which was the largest in history.

"In previous years, we signed up for the exhibition by ourselves, but the exhibition was too popular and often failed to register. On the one hand, the booth can be guaranteed through the application of swimwear industry association, and on the other hand, the application procedures are relatively convenient." Chen Dongyue, chairman of Banghong Textile (Jinjiang) Co., Ltd., said that the overall situation of the exhibition this year was good, with a large flow of people, There are also many professional customers.

Demi New Material Technology (Fujian) Co., Ltd. has once again appeared in the swimwear hall. "We used to participate in the exhibition by ourselves. Last year, we participated in the exhibition through the association for the first time. Last year's experience tells me that the exhibition group organized in a unified way is more eye-catching, the pavilion situation is clear at a glance, and it can attract more professional customer groups." Cai Jingrun, general manager of German American New Materials, said that at the exhibition site last year, Jinjiang Pavilion attracted many domestic traders, so the order conversion rate was very high, The number of orders placed is gratifying. With the successful experience of last year, he is more confident to participate this year.

Fujian Renyi Textile Technology Co., Ltd., as the "old friend" of the exhibition, has made full preparations this year by winning a 45 square meter booth and sending out 15 business sales. "This is the eighth year for us to participate in the exhibition. In previous years, we usually took 30 square meters of booth space, and didn't have so many salesmen." Shi Gelong, director of Renyi textile operations, said that the overall traffic volume of the exhibition this year was larger than last year, and many old customers came to the site, including many professional customers.

Opportunities are always reserved for those who are prepared. This year, many foreign guests came to the exhibition site. In order to meet global customers, Renyi Textile is equipped with staff who are proficient in many languages, and can carry out detailed exchanges with foreign customers on the site. "We have received several intentional orders on site, including orders from Kyrgyzstan, Argentina, India, and three or four domestic orders," Shi said.

Jinfeng Textile is no stranger to Shanghai Exhibition. Jinfeng Textile, the fifth exhibitor, came here with warp knitted fabric and weft knitted fabric. "The overall effect is very good, with a large flow of people." Hong Qingyao, the relevant person in charge of Jinfeng Textile, said that the booth was very popular two days before the exhibition. Some customers' demands are very precise. At first sight, they are professional merchants.

"The swimsuit exhibition area has attracted many foreign customers." Cai Jingrun said that the visitors to Shanghai Exhibition should be highly professional in China, while the company's booth has attracted many customers from Southeast Asia, South America and other regions.

Shi Fangfang, the executive deputy secretary-general of CFNA, said that in order to strengthen the regional brand construction of Jinjiang, a "famous city in China's swimwear industry", improve the market competitiveness of upstream and downstream swimwear products, help swimwear fabric enterprises to look forward to the latest industry trends based on the exhibition platform, seize the opportunity to expand the market, while organizing swimwear fabric enterprises to exhibit, It also provides a good window for enterprises to observe the cutting-edge trends of the industry.

This year, many of the products exhibited by Jinjiang swimwear enterprises are just stepping on the frontier demand of customers. An enterprise excitedly said, "The direction of transformation has been chosen correctly in recent years."

Banghong Textile was originally an enterprise mainly producing underwear fabrics. In recent years, the enterprise has continuously expanded its product categories. Now, the company also operates golf clothing, POLO, yoga clothing, sun protection clothing and other products. "Many customers are very interested in golf, cycling and sunscreen products, which are exactly what we can provide." Chen Dongyue said that many enterprises in the swimwear industry have not been limited to swimwear for a long time. Over the years, they have continued to broaden their product categories and expand towards outdoor sports, providing more development possibilities for enterprises.

Cai Jingrun deeply agrees with this. After two days of exhibition, the products of light outdoor sports made by German and American new materials were favored by many customers

Shi Juanlong's intended orders are mainly swimwear fabrics, sports yoga fabrics and running clothes fabrics. "Our company now has its own weaving factory and dyeing factory. The business team has realized better order conversion at the exhibition by improving the service concept."

(Source: Jinjiang Swimwear Industry Association)