Wakubo Rei'S Buying Shop Is Finally Going To Enter Paris. It Is The First Time To Open A Beauty Shop.

After the closure of the classic buyer's shop at the end of 2017 in Colette, the fashionable buyers lost a landmark in Paris, but this situation may soon be broken by Dover Street Market (hereinafter referred to as "DSM").

DSM will open a small beauty shop in Paris at the end of May. This is the first time that it has been involved in the beauty field.

The new store will sell Comme des Gar ons ons full range of perfume, about a total of 60 flavor.

40% of them were handed over to Puig, a luxury group in Spain.

Puig has set up four major product lines for fashion, perfume, beauty and shower products. The perfume Department has obtained Prada, Valentino and Comme des Gar ons and other luxury goods and designer brand perfume and beauty make-up authorization to engage in research, production and sales of these brand related products.

Other brands of perfume and make-up products will be selected according to the tonality of existing stores.

Wakubo Rei opened the world's first DSM in London in 2004, and expanded to Tokyo, Beijing, New York, Singapore and Losangeles in the next decade.

Shops sell not only their brands, but also the works of luxury brands and new designers.

As a buyer's shop, DSM has many other characteristics besides its many distinctive brands. The pursuit of "beautiful noise" (beautifulchaos) is another aspect of its display.

There are three stout columns in the New York store, which reach the seven storey roof. In London, there are huge white balls in the windows, stacked overturned chairs and feet with fashionable hats, and shopping at retail outlets is like experiencing contemporary fashion shows.

The beauty shop in Paris is much smaller than before, less than 200 square meters.

There is no detailed information about the design style of the new store yet, but it was designed by Wakubo Rei himself as before.

Colette is the most expensive and expensive District in Paris (Rue Saint-Honor), and the surrounding neighborhoods include luxury brands including Chanel, LouisVuitton and Dior. Almost all fashion brands set up shop near here.

By contrast, DSM has continued its usual line of individuality in the area of Mary Lai.

It is especially popular with the young and young artists of Paris. Many small brands and designer brands have opened the shop here, and there are also a number of secondhand shops, special handicrafts and local brands.

High end luxury brands are missing. The Isabei Marant, which is designed to increase the price of shoes, is combined with UNIQLO's joint name and the Lemaire, which focuses on tailoring.

This is also the most intensive area in Paris's buyer shops.

Cohen, the founder of the famous children's wear Bonpoint, sells Merci, jewelry, stationery and antique furniture.

The oldest L'Eclaireur has opened 7 chain store stores in Paris, and the founders Hardida couple have excavated and represented many new designer brands, including Comme des Gar ons.

Some people think that DSM is the best way to fill the blanks of Colette's closing operation, but it denies this statement.