In The 39 Year, The Clothing Empire Dyang Group Started From The 1000 Square Meter Factory Building.

"39 years!" Yang Yang, a group of people, has done this for a lifetime.

The development course of Da Yang is the epitome of China's reform and opening up.

I am both a witness and a beneficiary. "

Li Guilian, who is already more than 70 years old this year, said that no matter how long it takes, she would like to talk about the love and fate of her clothes.

39 years ago, it seemed to be just around the corner.

Farmers at that time only had half a year's grain to eat.

Li Guilian, who had experienced poverty and hardship, thought when he could get rich.

The spring breeze blows in the third Plenary Session of the 11th CPC Central Committee.

She knew that the opportunity had come.

"Run a garment factory."

This is not easy for the rural people who were born in the remote area of the new Jin county (Pulandian) Yang Shu Fang District.

Li Guilian, who did not go out of the gate, was born with the vision of an entrepreneur. At that time, he knew that talent is the key.

She invited the master from the city to select and recruit people.

The examination question is very simple. In 2 hours, the cut fabric will be made into a Chinese tunic suit.

In the village broadcast, more than 600 people signed up for the examination.

The little tailor who can step on the sewing machine and the street...

The first batch picked up 85 people.

"The factory is not necessarily up to date, so is the selection?"

After that, three batches were selected.

Unite the master of the city to give you training.

300 men, women and children in the village entered class.

In September 1979, in a village without a window frame, an area of 1000 square meters of idle plant, Li Guilian led 85 people from scratch, Yang Shu garment factory started.

No one, including Li Guilian, has ever imagined that the garment processing factory, founded in order to solve the problem of food and clothing, has developed from 1000 square meters into a garment empire with 10 factories and an area of 2 million square meters.

Highly customized clothing is sent from all over the world every day.

There is no source of work, Li Guilian went to look for state-owned enterprises in Dalian third clothing factory to do some simple work processing.

Simple and simple farmers hope to get rich and have a high enthusiasm.

Because of the good quality, the work of Da Yang is more and more.

In 1981, Yang Shu Fang garment factory began to undertake foreign trade processing orders.

Rong Guang: more than ten years ago, we planned a customized strategy to catch up with the international market.

In 1984, Li Guilian first went abroad to study in Japan and studied in Hongkong, China.

At that time, Li Guilian clearly remembered that she visited the Castle Peak clothing in Japan. It was the best suit business in Japan. The Japanese proudly introduced it in front of her. She was learning from a little broken step, a shock followed by a shock.

At that time, she did not expect that 39 years later, the friendship and cooperation between her and Qingshan continued to this day. The Japanese bosses of Qingshan clothing did not expect that the woman who followed her advice later became the best clothing manufacturer in the world, and even herself had to study her advanced ideas.

In the eyes of this Japanese colleague, Dayang's factory is the best in the world.

"Are all processing orders pferred to Southeast Asia? Why don't you spend high labor costs on processing Dalian?"

As if she asked her heart, Li Guilian laughed. "The problem is here. Everyone knows that the cost of labor in Southeast Asia is lower than that in China, but the Japanese Castle Peak has never stopped working with us.

It's quality. The suits made by Da Yang will not be deformed in warehouses for a year. Can Southeast Asia do that? "Li Guilian told reporters proudly." there is no difference between Yang Yang's suits and Italy's.

It is precisely for decades that the pursuit of high quality is persevere, and it is also an open vision of going out.

Looking back, behind her, there were few people who made clothing companies in China.

Some go to real estate, some do finance.

But Yang did not move.

Even at the lowest point.

In the round of shuffling of the domestic clothing market, the once booming domestic clothing brands still focus on the industry, and there are few left behind. Especially in Dalian, Li Guilian is lucky to stick to it.

Why is Yang so lucky? It's Li Guilian's domineering and ambition.

The strategy of Dayang is by no means a gamble. It is Li Guilian, who was the unique eyesight of peasant entrepreneurs decades ago. She persevered and persevered.

"The chairman's speech decades ago is still practical."

Zhi Yong, director of brand strategy, told reporters that they were sorting out the recording of Li Guilian's speech more than 30 years ago, and found that her views and ideas have been extended so far. After going out, she knew how to emphasize talents and quality in the early days of others' pursuit of quantity.

Li Guilian put forward more than 10 years ago.

At that time, few people liked it.

But Li Guilian did not waver.

However, in the downturn of the clothing industry, she broke through a road that no one had ever opened up, not only in the international market, but also in the production line.

It's hard to imagine. Indeed, today, when you really stay in an intelligent factory of digital production workshop, digital storage and digital management, you will define new and high technology as a garment processing enterprise.

One piece of clothing is marked with the name and size of the clothes owner from all over the world. One robot travels in the workshop, intelligent classification and intelligent distribution.

"Now, clothing enterprises in Ningbo also come to learn from our poplar house.

You know, Ningbo has dominated the field of clothing for decades.

This also makes the front-line employees feel proud.

Responsibility: single happiness is better than the joy and happiness of the same year.

Adhering to the early heart, today's Da Yang has become an example for others. The enterprise has also handed over to Hu Dongmei, the daughter in law of economics and management major of Dongbei University of Finance and Economics, and Li Guilian, who lives in the Development Zone, has to stroll around the poplar house every few days to see the old staff who started business together.

Those old men who fought with her in the same year were in her heart, the position of their loved ones.

In the interview, Zhiyong revealed that an old subordinate was unable to take care of himself now. Li Guilian paid 200 thousand yuan a year to take care of him.

Now, Dayang has become the symbol of the poplar house, and it can still be employed here, which still means protection for the locals.

Such a guarantee was actually what local people yearned for thirty years ago.

Hu Dongmei still remembered that the school bag was used by her cousin in the workshop.

Stitched.

She did not think that she had planted the fate of Da Yang on the back of her schoolbag. She never thought that after many years, she herself became the group manager who raised the whole family.

She proudly told reporters that now, the building of the staff room built by Da Yang does not lose the campus environment of the city, but also attracts many young people from Heilongjiang and Jilin to take root here.

Walking on the street of poplar house.

The figure of the Empire occupied the most prominent position, and the rows of faces hung the words of Da Yang.

So grand, but there are also regrets, "all say that the height is not cold, I am too lonely."

"In Yang Shufang, in Dalian, my colleagues in the past years did not get in touch with each other. I wanted to pull those old partners and take my technology or even some equipment to them, so that they could make a comeback, so that we could have a common topic and drink tea and eat together."

At this time, Li Guilian, in his eyes, revealed more frustration.

Is that the complex and pattern of the old people who go through mountains and rivers?

Li Guilian said that the taste of a single enterprise is not pleasant.

Her pattern is that solo music is far less than music. "I am the beneficiary of reform and opening up. If my experience is useful, I hope to benefit more people."

Li Guilian's vision is no longer a Dayang group, but a clothing industry in Dalian.

Hopefully, the next interview, Li Guilian's wish has become a reality.

At the end of the interview, we catch up with the workers to lunch, a young face, from the intelligent workshop, with a light step, raising the chest, laughing and laughing, this picture is the vitality of the 39 year old Dayang group.