Fang Jianhua: The Fate Of Internet Brand In The Future

In the next five years, there will be no future for Internet brands.

So far last year, there are not many people who have questioned Lao Fang's thousands of stores.

Finally, we are determined to take the whole channel integration.

Today, Ma Yun and my views are unanimously consistent.

He believes that the era of pure electricity will soon be over.

Enterprises under the line must go up to the line, and businesses on the line must go to the line.

Why is it that O2O is the first crab to eat in the Internet brand? This is the judgement of the source itself. There will be no online and offline division in the future. Where should the consumer brand go to serve the consumers?

There will be no e-commerce in the future, only the new retail with online and offline logistics.

If you don't attack today, you won't have too long to live. The birth of new retail will bring impact to pure line (or pure line).

For the offline layout, it will take an early stage. It is related to the long-term development of the brand and the fate of the future.

Fang Jianhua: "see you today.

This is surprisingly consistent with my point of view.

He believes that the era of pure electricity will soon be over.

Enterprises under the line must go up to the line, and businesses on the line must go to the line.

There will be no e-commerce in the future, only the new retail with online and offline logistics.

If you don't attack today, you won't have too long to live. The birth of new retail will bring impact to pure line (or pure line).

With the decline of online pure electricity supplier's traffic dividend, many Internet companies have begun to explore the offline mode.

Lei Jun has disclosed the "account book": the efficiency of the Xiaomi family is 20 times that of the traditional industry.

And "Yin man + thousand city stores" started in just a year or so, shop sales exceeded 1 hundred million.

Although our industry is different, what is the same is that we all stand in the future to look at it now, that is, we must boldly start, and we will gain a solid result.

Over the past few years, many people in the traditional retail industry have been shouting that they have to be shut down by the huge impact of the electricity supplier or the Internet.

Today,

When they spoke publicly, Ma analyzed that they did not grasp the future technology and did not see the future. They only saw yesterday.

The old side believes that when the Internet brand is offline, it is new to step on the line.

However, do not step on the traditional retail minefields.

We must break the traditional thinking and mode of retail business, use new thinking to do offline, integrate online and offline channels, cooperate with professional modern logistics enterprises, and make good use of our advantages: fans, technology, big data...

It is for this reason that we are a clothing company and a data company.

"Yin man +" is using a lot of new technology and new thinking: for example, the use of big data independently developed BI (Business Intelligence), IOM (commodity management) and other systems to manage tens of millions of fans online and offline membership system, so that offline shopkeepers can share the consumption revenue of members in any official channels, so as to achieve the three points of integration of people, products and interests.

With regard to new retail sales, Ma Yun believes that the combination of online, offline and logistics can bring true new retail.

The enterprises under the line must go to the line. The online businesses must go to the line, and combine the modern logistics with the online and offline businesses, so as to truly create new retail outlets.