Luxury Big Guys Say They'Re Up. Is That True?

Yesterday, Prada (Prada) released its first half 2015 earnings report, which claimed that the group's medium-term earnings were better than expected.

In fact, more than Prada (Prada), Louis Weedon (Louis Vuttion) said that profits rose 6% in the first half of the year, and Valentino (Valentino) increased by 87.4% in the first half of last year compared with the same period last year.

Although all the luxury goods owners say they have risen, the market seems not to be such a performance.

Looking at the stock market situation in the past few months, how many?

The stock market in the first half of the group was not smooth sailing.

It was also because of China's adjustment of the exchange rate and the stock market turmoil.

So in this case, combined with the above information, let's take a look at the first half of the group's earnings report, all of which are all red. Even this year, Prada (Prada), whose share price has dropped to half, has claimed that its profit is higher than expected.

We can't help asking, are all the luxury goods business really yours?

This year,

The downturn continues, especially when Hongkong has repeatedly heard about the situation.

You know, Hongkong is the most important part of the Chinese market, because Hongkong has been known as a shopper's paradise because of the cheaper price than the mainland.

But first, MOET & CHANDON LVMH Mo t Hennessy Louis Vuitton SE, the largest watch brand, tiego (Tag Heuer) was evacuated due to declining sales and inability to bear high rents, followed by the closure of the central flagship store in Hongkong (COACH), followed by a large number of luxury brands that were evacuated from Hongkong due to the high rent in Hong Kong.

Under such circumstances, the Hongkong market has actually entered the cold winter period.

And look back

In the market, Chanel (Chanel) stores have shrunk to 11 stores this year, Prada (Prada) has been reduced to 33, Armani stores have dropped from 49 to 44.

It can be seen that luxury brands in the first half of the year are not easy in China.

According to the World Luxury Association's guess, by 2015, the share of China's luxury consumption in the global luxury goods market will reach 32%, accounting for 30%.

The biggest increase in Valentino (Valentino) said its group's growth benefited from the largest proportion of the European market. The region's growth rate benefited from the increase in local customers to 22%. Interestingly, in the general situation of China is in a bad situation, Valentino (Valentino) said that the brand sales in China "excellent", the growth rate as high as 30%, but did not disclose the specific reasons for this situation.

And this situation also appeared on MOET & CHANDON LVMH Mo t Hennessy Louis Vuitton SE, although the group's earnings in the Greater China region had been greatly affected, but the earnings report was still perfect because the American market, the Japanese market and the European market were all being snapped up by Chinese tourists, so sales increased.