Tmall Carries The Traditional Clothing Brand Layout, Full Channel Operation O2O, Big Data Operation Detonating The Market.

September 8th, Tmall Clothes & Accessories General manager Liu Xiuyun, attending the "clothing business summit forum", said that Tmall emphasized the essence of retailing this year, and paid more attention to the connotative growth brought about by structural adjustment. brand Accelerate the integration of online and offline and build all channels. In addition, Tmall also provides resources and technology for the domestic brand with original design ability, hatches and helps them develop, so as to bring richer and more special products to Tmall consumers.

It is understood that not long ago, Tmall signed strategic cooperation agreements with more than 160 apparel brands of more than 110 global groups, covering international brands and offline traditional brands. Designer Brand names, Amoy brands and other different levels of clothing brands, more than 20 brands and Tmall exclusive cooperation. At the forum, Liu Xiuyun also revealed that the US luxury luxury brand COACH also recently came to Tmall to open its flagship flagship store.

Liu Xiuyun also said that the life cycle of clothing products includes the four stages of "introduction period", "growth period", "maturity stage" and "recession stage". Tmall will set up a complete set of solutions for clothing merchants according to the characteristics of each stage, and at the same time, it will fully provide a new shopping experience for consumers through the full channel operation ideas.

Clothing, as the highest frequency consumer online shopping, occupies a pivotal position on Tmall. With the increasing demand of consumers, the service requirements of apparel businesses to platforms are also rising. To this end, Tmall cut into the upstream apparel supply chain, using consumer big data, from commodity R & D to new products. list It provides a comprehensive solution for Taobao, Tmall, Juhuasuan, Li Ren and other platforms.

At the same time, Tmall helps clothing businesses to achieve full channel operation, integrating digital commerce and physical business, bringing consumers new experience of shopping outside PC and mobile terminals. It is embodied in: offline experience, online order; online order, store delivery; online order, store self mention; online order, store self test, try and return; online order, store complete sales, return to the required stores; online and offline members get through and joint marketing.

According to the data of quarterly monitoring report of China's B2C market in the second quarter of 2015, the second quarter of the Chinese market in 2015, the scale of clothing and apparel spanactions in China's B2C market reached 144 billion 410 million yuan, an increase of 64.6% over the same period last year. Tmall maintains an absolute lead in 73.4% market share. Analysis of the industry, after years of accumulation, Tmall has become the base camp of clothing business. In the new product launch, service innovation, O2O, big data operation and so on, Tmall and business cooperation is more and more thorough, will detonate the market again.