The Development Of Leather Shoes Industry Must Pay Close Attention To Product Research And Development.

Leather shoes industry as a relatively mature traditional industry, entry threshold is relatively low, and there is also a relatively fierce competition.

At present, the domestic leather shoes industry has already developed a lot of brands, such as new BELLE, AOKANG, Saturday, red dragonfly, Kangnai, Yi Kang, Jill DA and so on.

At the same time, with the change of market consumption demand, both the leather shoes brand and other leather shoes enterprises will face new challenges.

China's leather manufacturing industry began in Shanghai and began in 1876.

The first pair of modern leather shoes, including "straight foot" shoes with no feet and feet, evolved into shoes with split feet, which is a major development of Chinese shoemaking technology.

Since then, the production of Chinese modern leather shoes has been gradually developed, and the production technology and product quality of leather shoes in China has reached the international mid-level level.

Gao Jinhua told reporters that leather shoes industry is one of the most important traditional industries in China's light industry.

30 years of reform and opening up, China's textile industry has developed rapidly over the years, and has developed into a complete industrial system with large-scale production and operation from scattered, individual and manual workshops. It has become a competitive industry with strong international competitiveness.

Gao Jinhua said that at present, China's leather shoes industry presents different regional characteristics of industrial clusters, which have formed a complete production system from raw materials, processing, sales and services.

In the whole country, leather shoes industrial clusters of Wenzhou, Chongqing, Guangdong Dongguan and Sichuan Chengdu were initially formed in Zhejiang, which promoted the adjustment of industrial structure and the pformation of growth pattern.

Gao Jinhua thinks, at present leather shoes industry appeared the trend that production capacity pfers from southeast coast to western area, the production layout of domestic leather shoes industry will change in recent years.

This will be an important opportunity for leather shoes production and sales enterprises to achieve the two venture.

At the same time, we give some data: in 2012 1-12, we produced 4 billion 497 million pairs of leather shoes and shoes, 4.18% more than the same period in 2011, and 390 million pairs of leather shoes exported to China and 9 million 610 thousand pairs of imported ones.

In 1-12 2013, the whole country

The footwear industry has achieved 49.25 million gross output, an increase of 2.63% over the same period last year.

In 2013, China's leather shoes industry achieved a total export volume of US $12 billion 11 million, an increase of 9.94% over the same period last year.

According to Gao Jinhua, there are nearly 1/5 leather shoes enterprises in the Chengdu area from the east coast.

Shandong's "

"," Jiangsu "," Zhejiang, "" Fubang "," Jie Hao "," whit "," Carson "and other enterprises or directly invest in Sichuan, Chongqing, Gansu, Inner Mongolia and other places, or set up technical cooperation with the western enterprises, or focus on strengthening the marketing efforts in the western market.

It is reported that the trend of Western leather shoes industry has attracted the attention of the local light industry management department.

They believe that the "East shoe westward shift" is the inevitable result of the development of leather shoes industry to a certain stage in China. It is a common demand for the eastern enterprises to explore the market and seek the development of the western enterprises. This shift is likely to be completed within 3 to 5 years.

Gao Jinhua believes that "East shoes shift westward" does not mean that the eastern part no longer produces and sells leather shoes, mainly the shift of the production capacity of middle and low grade leather shoes, and the eastern region will become the processing base and sales center of high-grade leather shoes in the future, and the western region will become the production base of middle and low grade leather shoes in a certain period.

Gao Jinhua said that the rapid development of China's leather shoes manufacturers must seize the new development situation, reflect differentiation strategy and cost leadership strategy in product development, strengthen channel planning, create value chain marketing, strengthen brand building and enhance brand value, only in this way can we remain invincible in the new situation.