Lack Of Trust In Retail Companies Joining In The Melee

Although cross-border electricity providers are being sought after by capital, how to ensure the quality of goods is becoming a "pain spot" for cross-border electricity providers.

In addition, cross-border electricity providers have not yet fully solved the problem of profitability, and are still at a loss.

According to the forecast of the global trade pattern released by the Ministry of Commerce, the import and export volume of cross-border electricity suppliers in China will increase to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

Such a huge market, Ali, Jingdong, vip.com and other major electricity giants have invested heavily.

Vip.com launched the "global sale" in September last year.

In addition to the big business, the traditional enterprises have not forgotten the fat of cross-border electricity supplier.

BBK's cloud monkey global purchase was launched in March 3rd of this year.

BBK said that the global purchase of cloud monkey is one of the priorities of this year's cloud monkey network. The goal of the business segment is to scale up to 150 million yuan a year.

At present, cloud monkey has established global sourcing center in Hongkong, and has set up offices in Japan, South Korea, North America, Europe, Southeast Asia, Australia and New Zealand to find local suppliers and partners.

Today, cross-border e-commerce projects have sprung up and have been announced for financing.

Li Chengdong said that cross-border electricity providers can develop so rapidly, mainly because of consumer demand, price differences, or there is no such commodity in China, such as mother and baby products are just needed.

The mother and baby brands from New Zealand, Belgium and other places have been selling well in the Chinese market. At present, Tmall, Jingdong and No. 1 are all involved.

But the problem is that enterprises need to manage their own businesses directly after purchasing foreign goods from abroad.

"Operation is not such a simple matter. Buying goods from overseas requires warehousing, distribution and services. This series of tests is very big for enterprises."

In Li Chengdong's view, the cross-border electricity providers are at the initial stage, and the enterprises that enter the cross-border electricity business in China are not doing very well.

The main products are mainly food imports, while the scale is small and the product experience is also insufficient.

Turning to the future development of vip.com's "global sale", vip.com's public relations manager, Yi Li, told reporters that vip.com's "global sale" is still in the process of exploring, and there is not much to be disclosed. The future development space is to grasp the needs of quasi consumers.

"Actually, for

There is no special advantage for cross-border electricity providers. "

It is believed that the cross-border electricity supplier is the first electricity supplier. We must consider the users and have the users to have the market.

In fact, overseas direct mining is fair for all enterprises, and there is not much difference in policy advantages.

All along, "Hai Tao" the biggest risk comes from whether the commodity is genuine, and the unknown source of goods often makes it difficult to protect the "Hai Tao" ethnic group.

Mo Daiqing, director of the online retail department of the China Electronic Commerce Research Center, said the opening experience center is also a way for cross-border e-business to gain consumers' trust.

In April 17th, the O2O experience center, founded by Xiasha Park, China (Hangzhou) cross border e-commerce comprehensive test area, opened in Xiasha Wumart supermarket.

According to BBK's responsible person, cloud monkey global purchase will push forward the global purchase of O2O project, and will open the first cloud monkey global shopping experience store in Hunan in Xiangtan in April.

However, Li Chengdong pointed out that the opening experience center is nothing more than selling goods online. In other words, it has found another sales channel.

"Companies that do not cross border electricity providers can operate directly online, and can also be understood as engaging in distribution."