O2O: Consumers Have A Retail Store In Their Pocket.

The first phase of O2O practical training battalion sponsored by Ali group and Guangdong health food industry association opened in Guangzhou Orient Guest House. A senior analyst from Ali group and representatives from hundreds of small and medium enterprises from various industries shared the reconciliation of O2O's hot issues. P

How to use O2O to solve the problem of segmentation and dislocation on line and offline, how to get through the information flow on line and how to gradually find solutions in actual combat is the core content of this O2O practical training camp.

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< p > < strong > what is O2O? < /strong > /p >

< p > "what is O2O? One of O refers to online, Internet and mobile Internet. Another O is a physical shop under the line of cement construction. O2O refers to taking the resources of online consumers to the offline". Zhao Lan, a senior lecturer in the training camp and a senior analyst at the small and Micro Financial Research Institute of Ali group, said.

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< p > > "always store a retail store in the pockets of consumers," Zhao Lan further analyzed. "Because consumers have phones in their pockets, they can store consumers' membership cards, coupons and discount cards through the cell phone. They can scan the two-dimensional code and barcode of their commercial products to get the price of goods, and even buy products directly on the phone, and complete the whole process of payment.

It can also help you find the physical shops you want to go through by positioning your cell phone.

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The three paragraph < p > strong > O2O is < /strong > /p >

< p >, then, < a href= "//www.sjfzxm.com/news/index_c.asp" > Zhao LAN < /a >, the three parts of O2O are introduced in detail.

The first paragraph is the initial online purchase, offline consumption or service.

The second paragraph evolves into offline purchase, but completes the online payment by scanning the two-dimensional code or bar code of the scene merchandise, and taking away the goods at the scene or through logistics.

The third paragraph is upgraded to online and offline integration.

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< p > for the ultimate integration and ultimate experience of O2O, Zhao Lan described: "when I walk into a shop, if I am a member of this shop, there is an information interaction between the backstage system and my cell phone, which can identify me as his member. What kind of goods have I bought in the past few months, and what preferences do I have, according to my historical purchase records and preferences, I will make some customized push, including pushing me new products and pushing me on my favorite brand recent promotions".

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< p > < strong > O2O the key point of the process of opening up < /strong > /p >

< p > the key point for O2O to get through, Zhao Lan said, especially in the O2O era is how to get through the data.

The data includes goods, inventory, customer information, marketing plan and so on.

It also covers data on consumption, including online shopping, online payment, logistics delivery, and offline service.

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< p > "customers are willing to pay for the experience. This is actually the very essence of O2O, one is data, the other is experience", Zhao Lan stressed.

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< p > "the growth of mobile electricity providers last year is 170%, close to 200%". Zhao Lan is optimistic about the environment of O2O.

"Now we only need to buy it through mobile phones, in the subway, home, on the road, office, and on the way of travel. As long as we have smart phones, we can spend 24 hours online, and mobile phones are also channels for consumers to spend 24 hours."

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > O2O < /a > the scene of the model < /strong > /p >

< p > in Zhao Lan's detailed interpretation of the concept and mode of O2O, Chen Yongwen, a senior lecturer in the training camp and a senior expert in O2O group of Ali group, presented the more scenes of the payment scheme for the audience at the second stage.

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< p > first, Chen Yongwen further analyzed the difference between traditional marketing mode and O2O mode: < /p >

The core of < p > O2O is online marketing and online purchase, thus driving offline operation and offline consumption.

Online and offline are two parallel lines, forming a resultant force for development.

The utility of O2O is to solve consumer 3A consumption demand and payment demand.

3A includes anywhere, anytime, and any available way.

O2O arises at the historic moment to meet the consumption demand of 3A.

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< p > "we can let customers know what their products are produced anytime and anywhere. They can place orders whenever and wherever they want. They can make orders in any way, not only by bank cards, but through the balance and virtual accounts, so that shopping can be done without any obstacles and easily and happily." Chen Yongwen described the scenario payment scheme of O2O.

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< p > then, Chen Yongwen used a typical case to interpret the O2O scene: < /p >

< p > 2012, the British 2/3 McDonald's line store has been operating for 24 hours. After a long observation, McDonald's found a data. Only two people came to the store in the evening. One was a visitor to the United Kingdom, the other one was night shift.

So McDonald's has launched a APP with only two functions. One is to map the location of McDonald's shop by means of a map.

The second is that when consumers are approaching the store, APP will push messages to consumers' mobile phones, including store distance and shop preferences.

This APP is quite easy to use and detonated the consumer market.

McDonald's analysis found that putting one pound on O2O could bring two pounds to McDonald's.

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< p > < strong > O2O < a href= > //www.sjfzxm.com/news/index_c.asp > operation cost < /a > /strong > /p >

< p > in the field interaction session, the most concerned question of the merchants present is: how much time, cost and team configuration will the O2O run as a whole.

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< p > Chen Yongwen replied: "according to different proficiency, time is also different.

Use these products to complete the action very quickly, one can, including signing.

In terms of cost, the traditional marketing online advertising needs money, and O2O marketing does not need to spend money, the cost is very low.

The staff is sure that the shop itself is staffed. The staff should be biased towards the Internet and understand the Internet and operate the mobile phones and computers skillfully.

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