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Blatant Consumption Trend Gradually Dior Began To Go Into The Chinese Market

2014/1/13 18:14:00 29

Conspicuous Consumption Dior China Business

part of China's luxury market has seen a downturn in its performance in the form of a strong blow to corruption and a reduction in conspicuous consumption, especially in high-grade watches. However, in the case of the overall market situation is not optimistic, there are still a number of luxury brands counter trend growth. 
 Christian Dior is one of the very representative brands of "a href=" //www.sjfzxm.com/news/index_c.asp "luxury" /a "brand" which has broad prospects in China. 
"Our position in the Chinese luxury customer group has earned us both in the brand image and in the market share, so we still have great confidence in the Chinese market," said Sidney Toledano, CEO of brand P, in an interview with WWD. Under many related policies, we are still strong. 
Less than P, the reason why Dior continues to be hot in China is nothing more than an accurate positioning of itself and its target customers, and an effective choice of the commodities sold in China. 
 according to the analysis of brand CEO, < a href= "//www.sjfzxm.com/news/index_c.asp" > Dior < /a > more women wear is sold in the Chinese market, while in a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear > /a, we advocate younger and more fashionable avant-garde brand ideas, so our positioning is independent of politics. "Therefore, for Dior, we have positioned ourselves well." 
 "Chinese young people with certain economic strength are learning and learning about the history and traditions of some luxury brands." Taking the exhibition of "Dior spirit" held in Shanghai, the exhibition time from September 13th to November 10th attracted more than one hundred and twenty thousand of the people. 
 despite the trend of conspicuous consumption, many places in China still have the demand for prominent brand logo luxury goods. "You need to show your identity here, and there is a need for a little ostentation, so something is inevitable. I have read a report that some brands of graphic design and logo are still very popular in the market. So an interesting and meaningful brand logo design is important enough, "CEO added. 
The reason why Dior P can be independent is that the brand is well positioned. Sidneytoledano thinks that the products of christiandiorcouture Dior brand are mostly for personal use, and are different from the luxury brands such as LouisVuitton Louis Weedon, gucci Gucci and pradaspa (1913.hk) Prada. 
 Dior brand men's wear products are relatively young and avant-garde. They do not involve politics. They are not suitable for giving gifts to officials. Therefore, christiandiorcouture Dior brand has not been affected by the impact of Chinese gift giving, and the share of Dior's overall sales. However, he said that the demand for the brand products in mainland China is different, and some areas still like to buy luxurious luxury logo products. 
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The reason why Dior P can be independent is that the brand is well positioned. Sidneytoledano thinks that the products of christiandiorcouture Dior brand are mostly for personal use, and are different from the luxury brands such as LouisVuitton Louis Weedon, gucci Gucci and pradaspa (1913.hk) Prada. 
 Dior brand men's wear products are relatively young and avant-garde. They do not involve politics. They are not suitable for giving gifts to officials. Therefore, christiandiorcouture Dior brand has not been affected by the impact of Chinese gift giving, and the share of Dior's overall sales. However, he said that the demand for the brand products in mainland China is different, and some areas still like to buy luxurious luxury logo products.