Interpretation Of Three Misunderstandings Of Sales Promotion Of Underwear Products

　　 Myth 1: gifts fail to cater for consumers Demand psychology

The role of gifts can be divided into two categories: one is to induce customers to repeat purchases, the other is to cater to the habit of customers' petty gain and stimulate their buying impulse. At present, some enterprises fail to grasp the mentality of customers to choose gifts when buying and selling promotions.

The price of the underwear shop is limited, so the cost price of promotional gifts can not be too high to win the competition. However, it must be done exquisitely to not affect the grade of the brand. Similar things women like are socks, scarves, shoulder straps, towels, cosmetic bags, make-up mirrors and so on. They can also send umbrellas, sunglasses and so on.

The gift is not the more expensive the better, but the more the customers love it, the better. The choice of promotional gifts is not how expensive it is but the ability to choose the best things that can impress their minds according to the minds of different consumers. We have to vary from person to person in the promotion, and find the most desirable gifts according to the mindset of different consumers.

　 Misunderstanding two: Promotion Just ignore the later service.

"Promotion" is not a "hammer" sale, but a quality product and a long-term service. Businesses should launch product promotions during festivals, and we must be vigilant and guard against "one hammer" buying and selling. After sales service is unwilling to do or long term service can not keep up. When the activity is formed, the customer is "God". After the activity, the customer is a "servant" situation. In this way, the effectiveness of promotional activities will disappear with the termination of activities, so that promotion can only be a temporary effort, and enter the misunderstanding of promotional activities.

　　 Underwear shop When selling products, we should treat customers honestly, avoid and reduce the sale of goods. When we introduce goods, we must be realistic and ensure that customers buy goods or services that are really suitable for their needs. For goods that are not allowed to be returned according to the regulations, the staff in the shop should make necessary detailed instructions and prompts to customers to avoid unnecessary friction afterwards.

　　 Misunderstanding three: underwear sales promotion is not creative, discount price discount

Now the low price promotion has become the main content of the sales promotion activities. We all regard the price reduction as a promotional activity, and it is invincible. The long-term price reduction promotion will lead to price reduction promotion into a blind alley. Promotion and innovation will be a great breakthrough in sales promotion if it can keep prices unaffected by promotional activities, keep stable and promote sales promotion.

Many underwear businesses do promotions, no matter what their products are, what are their characteristics, and simply cut prices. If we can find out the specificity of the product, we can not see that a promotional activity in the market has been carried out in a violent and copying way, and we must apply it mechanically and mechanically. At this time, we can boldly implement the sales promotion and innovation activities.