Who Is More Profiteering In Underwear Industry And Real Estate Industry?

< p > < < a href= > http://sjfzxm.com/news/index_f.asp > bra > /a > much more expensive than house. Ren Zhiqiang, a real estate tycoon known as "any cannon", has immediately stirred up thousands of waves and attracted many opposition. < /p >
Less than P, Zhou Weipei, who claims to know more than a href= "http://sjfzxm.com/news/index_h.asp" and "underwear > /a", has strong objection to the boss of Guangdong Nanhai Weiye garment factory: "selling a bra can only earn about 1 yuan now, and the net interest rate is at 5%~6%, how can it be more profiteering than real estate?"
< p > < strong > 12%:9% < /strong > /p >
< p > the argument that Ren Zhiqiang used to support his "bra is more profiteering than real estate" argument is that the bra is so large that it sells over 600 yuan, which is much more expensive than the house according to the square meter. Zhou Weipei, who has been engaged in underwear business for more than 20 years, told reporters that in fact, the manufacturers were very profitable, and there were several links in the domestic market, from factories to wholesalers to retailers. The factory price was only two or three of the terminal retail price. The price of a domestic brassiere is generally not over 40 yuan, and the cost of imported fabrics is relatively high, especially French lace, silk and other materials. The factory price is relatively high. < /p >
< p > not only is the profit of underwear manufacturing enterprises far inferior to that of real estate enterprises, but also the profits of underwear brand enterprises are far less than that of real estate. Reporters compared the 2012 annual report of Vanke A (000002.SZ), a leading real estate firm, and 01388.HK, the leading underwear enterprise, found that in 2012, Vanke's operating income was 103 billion 120 million yuan, an increase of 43.7% over the same period last year, resulting in a net profit of 12 billion 560 million yuan, an increase of 30.4% over the same period last year, with a net profit margin of 12%. On the other hand, it gained 1 billion 995 million Hong Kong dollars last year, an increase of 17.7% over the same period last year, a net profit of HK $184 million, an increase of 14.5%, and a net profit margin of only 9%. From the data comparison, we can see that the difference is not only 3 percentage points of net profit margin, but also a big gap between operating income and net profit. < /p >
< p > Guo Jin securities analyst Zhang Bin said in an interview with this newspaper that through comparison of net profit, we can intuitively judge who makes more money, and the underwear industry that belongs to labor-intensive industry can not compete with the real estate industry at all. < /p >
< p > unlike the real estate industry with high capital threshold, a href= "http://sjfzxm.com/news/index_c.asp" > underwear industry < /a > competition is becoming more and more intense. Many brands are discounting and clearing inventory. Reporters found yesterday in the 7 floor special field of Tianhe City, Guangzhou, with some products even eighty percent off. For example, the bra of an LIZA CHENG high-end brand of an Li Fang is priced at 1590 yuan, with a discount of only 318 yuan. In the Modern Plaza of Haizhu, some of the bra products are priced at less than 100 yuan. Despite repeated regulation and control, the domestic real estate market is still rising. < /p >
< p > < strong > the obsession of closing down and selling off < /strong > < /p >
< p > Zhou Weipei told reporters yesterday that this year is the most severe year in the underwear industry. Many small and medium-sized underwear factories have gone bankrupt in the underwear capital of Foshan, Guangdong. Because the entry threshold of underwear is low, the transfer fee of some small factories is only forty thousand or fifty thousand yuan, so there are a number of new people joining the industry. < /p >
Before "P", the West did not brighten the East, but today the world market is dim and orders are shrinking. For example, before we did the South American market, we could close our eyes and sell the underwear of $100 thousand a day to South African customers. This year, basically, we haven't received any orders, and we can sell $100 thousand a month. Not only the South African market, but also the fast growing markets in Russia, Poland and Czech in recent years. Zhou Weipei sighed. < /p >
"P >" in this industry for a long time, or accumulated some experience and contacts. At present, it is mainly supported by our old customers. We prefer to make fewer orders. We also try to keep the net interest rate of 5%~6%, or it is easy to lose money. Now the monthly salary of workers is about 3500 yuan, which is still on the rise and may not be able to recruit workers. We only have design and research personnel and proofing workers in Yanchang's factory, and the production line has been relocated to Guangxi. Zhou Weipei said. < /p >
< p > as for underwear enterprises in the domestic market, Zhou Weipei told reporters that the profits of some brand enterprises with terminal retail channels are relatively guaranteed, but most factories can not afford to pay high brand promotion fees and channel costs only in the production process. < /p >
< p > because of the thinner profit margins, some garment factories in the PRD have moved factories and even closed factories to invest in the property market or stock market. Reporters repeatedly heard complaints from enterprises during the interview. The current situation is not conducive to the development of the manufacturing industry, hoping that the state can introduce some supportive policies. < /p >
Like P A and many "a" target= "_blank" href= "//www.sjfzxm.com/" > clothing /a enterprises, Ann Li Fang is also troubled by the rising manufacturing costs and the "shortage of migrant workers" in Guangdong. Therefore, we constantly adjust the layout of production and control the cost by shifting the focus of production to the North. Following Shenzhen and Changzhou, the third production bases of an Li Fang fall in Shandong Zhangqiu. In February this year, an Li Fang announced that the company affiliated with Shandong and Qingdao Jianan entered into a contract to invest 83 million yuan in building property and ancillary facilities in Shandong Ji'nan's new production base. < /p >
< p > in recent years, in view of the lucrative real estate, YOUNGOR, Shanshan, AOKANG and other "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "clothing enterprises have entered the real estate industry. The reporters found that in 2009, an Li Fang had already set foot in the real estate industry. In the year, he bought the North American Plaza B in Shanghai Yang Pudong the Bund for 380 million yuan, using the office building as its office in the mainland of China, while the other 40% areas were used for rent. < /p >