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Online Shopping Can Also Be Done Remotely.

2012/5/24 16:06:00 23

Online ShoppingOnline ShoppingTmallVirtual

  

Tmall

The introduction of a new video technology enables the computer to generate a realistic virtual environment, enabling users to achieve human-machine interaction through various sensing devices.

Users can feel the experience that can not be experienced in the real world through virtual reality system.

In the Tmall annual ceremony, the technology was first applied to the online shopping market for the first time.


Reporters at the scene saw that before the computer cameras, customers could complete "try on", "try on" and "try out" clothes.

At present, Tmall has already launched the function of wearing sunglasses. Many users are very interested in it. They also upload photos of their wearing glasses to micro-blog to share.

It is reported that this virtual technology will be further applied to clothing, hats, scarves, shoes, watches, necklaces and other products in the future.


virtual environment


First, virtual fitting: the experiencer walks into the cloakroom and stands in front of the virtual fitting mirror. He will see many clothes around him in the mirror. He can try on the selected clothes with his hands. With the rotation of the body, the clothes will follow suit, and they can also match various accessories such as boots, scarves, hats, handbags and so on.


Advantages: virtual fitting can enable customers to try out online, and try out clothes and online shopping without leaving home.


Two, luxury accessories try: the experiencer can try to wear many kinds of glasses, watches, rings, necklaces, earrings, etc. in front of the computer.


Advantages: if there is a model in the future to show the wearing effect and provide collocation advice in the video, on the other hand, you can see your try effect online, and you will feel more comfortable.


Three. Baby try out: in the baby room, there is a one year old baby toy standing on the crib. The experiencer can try on all kinds of children's clothing through the interactive screen, try Baby products such as diapers, nipples and so on.


Advantages: choosing clothes for your baby is a nuisance.

It's not convenient to go to the mall for trial wear. Many brands are not allowed to try on the spot.

If you can complete the baby test before the camera, you can solve many problems for your mother.


Four, the magic outdoor experience: the Experiencers stand in front of a big screen, and will see different outdoor experience contents: the virtual birds fly in front of the Experiencers, the flowers and grass grow around them; the small squirrels climb from behind to the shoulders of the Experiencers; the rain begins in the air, and the practitioners wear the assault clothes.


Advantages: Assault clothing, sports shoes, mountaineering cane...

These outdoor sports products can be implanted in this virtual scene experience.

In the future, brands can also pass.

fictitious

Technology connects product functions directly with immersive user experience, such as waterproofing and other functions.

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