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MCM Berlin Satellite Concept Store Debut
Berlin's ninth fashion week, MCM, the top German leather goods brand, launched a special service: MCM Berlin satellite concept store. The new MCM concept store is located in the downtown area of the German capital, with the MCM flagship store near Damm street, near Charlotte castle, Berlin. To celebrate its grand opening, a VIP dinner reception will be held in the evening of 07 2011, 04. MCM's creative director Michael Michalsky, celebrities from all walks of life and VIP customers will attend the dinner party. The opening hours of the satellite concept store are from 10 to 8 o'clock in the morning from Monday to Saturday, ending on 07 16.
MCM will launch exclusive limited edition backpack and cross border design works with New York illustrator Craig Redman, fashion master Patricia Field and Japan design benchmark Phenomenon. Using the familiar printed canvas material, knapsack will provide a variety of colors, styles and sizes. The specially customized baby rabbit pet backpack is the most eye-catching design of many products. To create the overall fashion sense, fashion consumers can also buy belts, pocket tickets and other limited edition unique exclusive accessories at MCM Berlin satellite boutique. Backpackers, as their representative works of art, can be seen through display in shops. Customers can be displayed through wall mounted backpacks. Each backpack is equipped with a customized naming plate for brass products.
MCM MOMOT origami art, another work of paper creation, will also be displayed in the Berlin satellite concept store. Three unique characteristics and 7 knapsack will bring more complex life into the MCM spirit of "fun", "adventure" and "Youth".
The interior environment of the shop aims to maintain the original characteristics of the display product without exaggeration and whitewash. At the same time, the MCM satellite concept store is located in Appel Design Galerie, Berlin (Appel Design Gallery), which perfectly interprets the personality of the brand. Appel's design gallery displays works of art including the Carlo Monillo of Italy architects and the founder of American modernism, George Nelson. The new concept store will be an ideal complement to the elegant MCM flagship store in Western Berlin, which aims to attract young urban fashion trends.
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