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AOKANG Once Again "Marriages" High-End Brand In Italy

2011/7/27 14:48:00 55

　　 AOKANG Launching ceremony of "100 million revitalization plan"

The new style design, the superior craft quality, is supplemented with the newest. fashion On the night of Dalian Xinghai, sponsored by AOKANG, the product show brought by the high-end footwear brand GB (GIANFRANCO BUTTERI) of Italy attracted the attention of all the people present. This is the first official appearance of GB company's granting of agent to AOKANG China. Following last year's acquisition of Italy in Shanghai brand After the brand ownership of Wanli Wade Greater China, AOKANG is holding hands again in Dalian this high-end brand, which is the main brand of 3000-5000 yuan products. {page_break}

AOKANG is responsible for signing contracts with franchisees.

Going out is the only way to solve international trade disputes.

Italy is the source of the world's design and fashion. She has created the world's brand-new lifestyle and fashion concept. GB brand comes from the heart of Italy footwear industry, Marche, which combines creativity, craftsman skills and art, elegant Italian style, top-quality quality and materials, consistent handwork, meticulous selection of leather, attention to detail, soft, beautiful, light and absolute comfort is the key to this series.

"The first time I touched this brand, I experienced his original Italian style, which is very suitable for some free and elegant consumer groups in China." According to Wang Zhentao, chairman of AOKANG shoe industry, he was acquainted with the brand when he went to Italy to inspect the Chinese leather association when he was about to cancel the anti-dumping duty. Then the two sides frequently contacted and discussed the direction and details of cooperation. AOKANG recently signed the exclusive promotion agent of the brand in the mainland.

"We are very familiar with the footwear market in mainland China. In addition, over the past few years, we have been actively accumulating experience in operating international brands. I think it is just the right time for GB to join AOKANG in China." Wang Zhentao is very optimistic about the development prospects of GB in China. He believes that although the EU anti-dumping duty on leather shoes has been abolished, the export crisis of China's footwear industry still exists. Only by actively going out, cooperation with international brands and even acquisition of international brands is the only way for Chinese shoe enterprises to solve international trade disputes. At the same time, cooperation with international brands can enable Chinese shoe enterprises to learn advanced manufacturing processes and international operation ideas, and lay a good foundation for future international internationalization.

At present, GB's marketing network is widely distributed in Europe, America, South Africa and Arabia. Especially in Russia, it has achieved great success. It has 5 spacious product display spaces in the whole country. For the cooperation with Chinese shoe companies to enter the Chinese market, Gianfranco Budley, chairman of GB, also expressed great expectation. {page_break}

Wang Zhentao, chairman of Zhejiang AOKANG footwear Limited by Share Ltd, spoke at the launching ceremony.

AOKANG shoe brand echelon has already formed.

After obtaining the GB mainland promotion agency, AOKANG already owns AOKANG, beautiful beauty, Kanglong, red Firebird and other brands, including 1500-3000 yuan, AOKANG Wanli brand and 3000-5000 yuan GB brand.

Obviously, the addition of GB complements AOKANG's product line, making it more complete and better covering the shoe market with different consumer demands. According to AOKANG marketing related personnel, such echelon construction is like brand car series, they have 3 series, 5 series and 7 departments, AOKANG shoes are also divided into different stalls, for different consumption ability crowd choice. The addition of high-end brands will drive the development of other brands, whether from design, image or terminal.

It is understood that while maintaining the first-line product AOKANG brand sales, AOKANG also joined more than 50 national chain shoes city to expand the two or three tier cities, and increase the promotion of Kanglong and red bird brands. The two brands have developed very rapidly, and sales growth has reached 50% in the past six months alone. At the same time, in order to operate the brand of Wanli Wei and beautiful beauty, AOKANG set up a team to take charge of the two brands, from personnel composition to operation ideas, which is totally different from other AOKANG brands, and is more internationalized, and the channel is more concentrated in high-end shopping malls.

Cooperate with Tai Shang and other shopping malls in strategic echelon cooperation

Brands have echelons, and marketing channels naturally have corresponding echelons. That night, AOKANG signed a strategic cooperation agreement with the domestic high-end shopping malls such as Dalian big business group. According to the agreement, the two sides will cooperate with different brands of their own brands and shopping malls.

It is understood that in recent years, as the market changes, consumers continue to subdivide, shopping malls have also made corresponding adjustments, no longer a format of the world, divided into many modes: top department stores, high-end department stores, general merchandise stores and business super, through the combination format to attract and retain different consumption ability crowd. For example, Mackay is a high quality boutique department store of DAC group. New Mart is a shopping mall with SHOPPINGMALL concept, and there are also supermarket chains such as big business.

Different grades of formats need to introduce different grades of brands and products, while AOKANG's multi brand and multi class product strategy is in line with the development trend of this channel. "Later, AOKANG's high-end brands like GB can enter Mackay, a big business, and AOKANG brand will enter new mart, while Kanglong and red bird brands can enter the chain stores." Prior to the reporter to explain the benefits of AOKANG brand tier building marketing business executives specifically explained what echelon cooperation, "adapt to demand, and then create demand, which is the truth of the continuous development of the retail industry."