The New Era Sponsors The 2011 China Table Tennis Tournament &Nbsp; Branding Effect.

In July 25, 2011,

At the meeting, Mr. Ji Shan, general manager of the new era, and Xu Yu, vice president of marketing, made important speeches respectively.

Ji pointed out in his speech that as the new strength of the domestic casual shoes and clothing brand, after 16 years of accumulation and precipitation, it has established its own brand kingdom. Now it has certain market position and brand influence in the industry. So far, nearly 1000 retail outlets have covered the whole country and flagship store expansion plan.

If 2011 is the year when the new era brand is advancing, 2012 will be the "one year of struggling ahead" in the new era.

Mr Ji said that in 2012, the company will increase investment in products, brands and markets, strongly support terminal construction, and strive to push forward the expansion of the brand with the best efforts of enterprises.

Marketing vice president Xu Yu made a comprehensive analysis of the current market prospect, and explained the marketing strategy of the brand in the second half of the year, combining the advantages of the new century brand.

After the wonderful speech, another hot scene brought the atmosphere of the meeting to a climax.

Sponsoring the 2011 China Table Tennis Championships, branding effect

As the highlight of this conference, the signing ceremony of the National Table Tennis Championships was held ceremoniously in the hot applause.

Zhangjiagang sports bureau director Zhang Xiaowei, deputy director Zou Tong, deputy director of Sports Center Qian Yunhua and other relevant representatives attended the signing ceremony, the site issued a certificate of authorization, the new era successfully won the 2011 national table tennis tournament partner.

It is reported that the national table tennis championships in 2011 were hosted by the State Sports General Administration, the Chinese Table Tennis Association and CCTV, and the people's Government of Zhangjiagang city will be held in Zhangjiagang, Jiangsu from October 6, 2011 to 13.

According to the relevant person in charge of the Sports Bureau, the national table tennis tournament is the highest specification and the largest competition in the domestic table tennis tournament. The competition has brought together all the top domestic players. Wang Liqin, Ma Lin, Wang Hao, Malone, Chen Qi, Zhang Jike and Guo Yan, Guo Yan, Lei, Kun, and so on are all representing the original clubs. When there will be more than 400 athletes from Shanghai, Zhejiang, Bayi and other 16 teams, CCTV5 will broadcast live or broadcast some of the matches.

Reporters learned that the new era of sponsorship of this table tennis top event is by no means accidental.

In fact, as early as 09 years, the Chinese Table Tennis Open tournament was sponsored over the past 09 years. In the same year, 09 years of IAAF Race challenge were sponsored, which made the brand awareness and attention of the new era greatly improved.

At the signing ceremony, Ji said in an interview with reporters: in the hot sports events, there are always a lot of enterprises that want to sponsor. If the enterprise does not choose and does not combine with the spirit of the competition, it will easily affect the influence of the brand, or even backfire.

As a national sport of China, table tennis has always attracted the attention of the Chinese people. The performance of the national table tennis team in the international arena has made the world know a brand new China, representing the spirit and pride of China, and it is the best interpretation of the spirit of never say die.

This spirit is highly consistent with the brand spirit of "all I come" in adhering to the new era, and we hope to promote the development of new era brand through high specification events. This is of great significance for us in the brand development stage.

In the strategy of brand promotion, Ji said that it will combine the promotion of online and offline events, and the online communication will be strengthened, including network promotion, public relations activities and other measures to enhance brand influence. Under the line will increase the terminal operation ability, and create the most favorable profit environment for dealers.