Ma Rui: Different Values Of Different Economic Income Groups From The Perspective Of Clothing Consumption

Setting off firecrackers, paying New Year's money, buying new clothes, meeting friends and family members, under the name of the most important traditional "Spring Festival", we will feel that no matter how expensive it is, it will not be too expensive.

Before the Spring Festival, reporters were lucky to talk about the topic of new year shopping at the two party meetings in Beijing and Jiangsu. The villagers here generally believed that wearing is still the "big head" that was purchased before years.

It's time to relax, and we can finally relax a few years ago. The reporter is lucky to catch up with the gathering of Xuzhou villagers in Beijing.

We haven't seen each other for a year.

Most of the villagers think that this is still an important expense before buying new clothes before the Spring Festival.

Though Beijing

In the process of chatting with fellow townsman, the reporter obviously felt that different economic income groups had different value orientations, target concepts, stream of consciousness and psychological needs.

For example, Zhu Lei, who works in a company, has a monthly salary of around 5000 yuan. When he buys clothes in the new year, he can accept the price of clothing between 200-600 yuan.

So he was very dissatisfied with Wang Ting, who was working in another media, and he even had two or three months' salary to buy luxury clothing brand.

But Wang Ting's reason is also very strong. As a media worker, he should pay attention to his personal image, especially his work is also related to fashion, not impulsive consumption.

Another chef, who is keen on online shopping, bought himself a cotton cloth at a price of 236 yuan on Taobao. He likes to enjoy the cheap new year's shopping in the process of online shopping.

Obviously, their consumption view is different, but there is one thing in common: "we will not go home with the big and small paper bags for shopping activities during the new year, but now we need what we need."

This may also be the consumption psychological characteristics of some consumers in New Year Shopping in Beijing.

Therefore, whether it is the sale of sweaters, winter coats, cotton clothes and other products in the shopping mall before the sale, or because of the rising temperature in Beijing, some spring clothes are on the shelves. They are still calculating carefully when buying new clothes, and strive to buy the costumes with high cost performance.

Xuzhou: buy new clothes for children, "not bad money"

Returning home on holiday, the reporter once again integrated into the vast family visiting team.

Xuzhou is a large and medium-sized city in Northern Jiangsu. People living here, both men and women, speak of fashion and love fashion.

On the way, reporters eagerly observed the changes in their hometown, and found that with the laying of high-speed rail, Xuzhou's development focus gradually expanded to the southeast.

In important commercial areas, it can be found from 100 years old brands to well-known international brands.

In particular, the shops at the junction of Huaihailu Road and ancient Peng square have attracted the attention of Jinying shopping center, Li Bao Cheng shopping plaza and so on.

On the second day of coming home, I got together with several friends who had already been a mother, and a friend talked about the topic of buying new clothes for children.

Although the investment in daily education is very large, friends are really willing to buy new clothes for their children during the lunar new year.

Years ago, the clothing and shoes and hat counters in Xuzhou's shopping malls showed a hot selling situation, especially the number of consumers who bought clothes for their children was several times more than before.

This friend's daughter, Yee Yan, is a pretty 10 year old girl.

Friends bought clothes for her always went to the mall to buy branded clothing, although she obviously felt that clothing prices soared in 2010, but buying things for children has always been "not bad money".

This is not for the sake of the Spring Festival, after fully soliciting the daughter's opinion, friends ran three or four shopping malls in the morning, and finally locked a peach red Yalu down suit.

The reporter asked, "why do I choose Yalu?" she said helplessly: "10 year old Yi Yan is growing up, and she is worried about buying children's clothing or buying adult clothes.

Although there are many brands of children's clothing in the mall, some children's clothing is not very suitable for children.

After picking up the morning, that is, the Yalu down suit with a price of 600 yuan is more close to the eye margin. It doesn't matter if you spend more money on New Year's Eve! "While choosing clothes for children, friends also bought a down coat and a casual coat for themselves and their husbands.

This morning, reporters saw that the shopping malls were packed with people.

This friend is an ordinary working-class who gets more than 4000 yuan a month. How can he be so generous? Looks like buying clothes for new year's Eve or "not bad money"!