Today, Beijing Hualian (Shuangqiao Store) Officially Closed Shop.

According to the world clothing shoes and hats net, another old Chengdu brand. Department store The store ushered in a farewell moment. Beijing Hualian (Shuangqiao store) announced that the store will be officially closed on 9 th. 8, reporters at the scene saw that more than half of the counters had been evacuated. Only some clothing, satchel and other businesses are selling off products.

A closed shop notice posted in the Hualian Shopping Center of Beijing is notified to the Beijing Hualian mall.

The old business, which has been in operation for over 12 years, has been one of the famous department stores in Chengdu. However, the impact of high rents and electricity providers has been overwhelming. Just two months ago, Beijing Hualian The store in Yanshikou has also announced closure. "At present, there are no similar formats in Chengdu." One of the departed Hualian insiders said.

After 12 years of operation, the center of gravity will be transferred to the two tier cities in Sichuan.

Around 1 p.m. on January 8th, the reporter came to the Beijing Hualian store, located in Shuangqiao Zi. The scene is fierce, and the shopping mood of aunt big is very high, but it can not hide the loneliness of the mall which has been operating for 12 years.

There are four storeys in Beijing Hualian store located in Shuangqiao Zi, but only one and two floors of the site are still in use, and the remaining floors have been removed. The bedding sold in the four floor is also sold to the first floor. Including clothing, bedding, Leatherwear And so on, are promoting sales of discount goods. "If you want to buy it, hurry up and buy it. It's all on sale now. It will be too late to get rid of it." The salesperson introduced to the reporter.

At the entrance of the shopping mall, there was a notice on the adjustment of Beijing Hualian Shuangqiao store closing, which read: "in order to provide you with a more comfortable shopping environment, my shop decided to conduct a closed shop adjustment from January 9, 2017."

A store insider told reporters that with the official closure of Shuangqiao store, there is no large commercial complex in Beijing Hualian in the main city zone of Chengdu. "In the future, we may focus on the two tier cities in Sichuan."

It has been 12 years since the opening of the Beijing Hualian Shuangqiao store, and a month after the anniversary, the shop's public number announced its closing shop promotion. Reporters learned that, according to the planning at the beginning of the opening, Beijing Hualian Shuangqiao store has an area of 35000 square meters.

Shutting down or changing the store due to rent pressure are exploring.

The two closure of Beijing Hualian in Chengdu has caused many employees in the store to face the pressure of job hunting again. "After the Yanshikou store closed, most of them had to find jobs again. This time the Shuangqiao store closed, I had to find a job again." A middle-level manager in the shop told reporters that he is now more than 40 years old, and the difficulty of finding a job is not small.

"What is this store going to do? This problem may not be answered by the company now. After the shop closes, the store has nothing to do with the Beijing Hualian. After all, the property is 11.530,0.00,0.00%, which is their consideration."

Reporters noted that Datong gas recently issued a notice, announced receipt of the lessee Beijing Hualian Commercial Limited by Share Ltd issued the "lifting of the lease contract notice". Due to the adjustment of the business plan, the Beijing Hualian Union has requested to terminate the lease relationship between the first floor, the two floors of the underground, the underground parking lot and the one to five floors on the ground.

The announcement shows that the lease agreement between the two sides was signed in 2001 and the lease is 20 years. Among them, the rental agreement is: eleventh to fifteenth rental years are 13 million 996 thousand and 800 yuan / year, while sixteenth to twentieth rental years rose to 15 million 116 thousand and 500 yuan / year. The decline of the flow of people and the increasingly high rent make Hualian have to make a choice. "The customers who go shopping and buy things are much less than before." The insider said helplessly.

According to the agreement of the housing lease contract, the early termination of the contract shall be agreed by the two contracting parties. Datong gas said that the company will actively consult with Hualian stock (4.450, -0.02, -0.45%). In addition, the investment promotion work for Shuangqiao shopping mall will be launched.

Expert points

Open shop tide create closed shop tide two landlord mode to the end

According to the data of Sichuan chain business association, as of the end of 2016, there were more than 142 commercial complexes and shopping centers built in Chengdu, and business competition was fierce. According to the data of China's housing industry, the total volume of shopping centers in Chengdu is over 7 million, and its construction area is over 2 million 500 thousand. It has become the largest commercial real estate in China.

Ran Lichun, President of Sichuan provincial Chain Commerce Association, told reporters that in 2016, Chengdu planned to open 30 shopping centers and complexes, but there were 9 shops on schedule. "Last year there were about 8 supermarkets and department stores. In the future, the new opening of shops in Chengdu will become a new normal.

As for the reasons for the emergence of Guan Dian Chao, ran Li Chun believes that the overdevelopment and expansion of the stalls in the early stage and the increase of the rigidity cost of shopping centers, such as rents and the rising cost of labor, have made the shopping mall overburdened. "Specifically to Beijing Hualian Shuangqiao store, in addition to the rise in costs, before Yanshikou shop closed Shuangqiao store into a situation of isolation, lost the right to speak to suppliers." In addition, Carrefour, the Mixc and the upcoming department store hype and complex have put pressure on them in the vicinity of Shuangqiao store. "It is better to close earlier than to break the deadlock."

"The two landlord mode of the rents of the traditional shopping centers has reached the end of the day. The mall thinks that it has dumped the risk, but in fact, it has also made profits. So in the future, we must engage in a buying system and increase the intensity of our own businesses. At present, shopping malls in Chengdu are promoting experiential formats, but ran Li Chun believes that everyone will experience another homogenization. "Only according to the characteristics of our own projects, it is the future direction to make creative business with individuality. A shopping mall should be welcomed by consumers, so it must be differentiated and mismanaged.

Inventory

2016 department stores in Chengdu

Moore department store: the first closed store in 2016

Moore department, which stands on the golden position of Tianfu Square, is the business memory of many old Chengdu citizens. However, the fifteenth year of Moore store Tianfu store, which is about to usher in its first year, has been seriously shut down in February 29, 2016 due to the serious loss of rent in the past three years. Become the first closed store in 2016.

Hualian Commercial Building: old store representatives can't escape misfortune.

In June 13, 2016, chase Gas Co announced that due to increased losses, the company intends to gradually close down the retail business of its subsidiaries, Chengdu old shopping mall, Chengdu Hualian Commercial Building. The old Hualian Commercial Building in Chengdu, which is familiar with Chengdu, as a representative of Chengdu's old shopping malls, is also hard to escape. It is forced to bid farewell to Chengdu residents.

Sanyou department store: traditional department store business is hard

In August 31, 2016, Sanyou department store was closed at the junction of Fu Qin road and Jin Qin road in Chengdu. In recent years, by the impact of the electricity supplier, the traditional department store business is sluggish, and many famous department stores in Chengdu have been closed down. In August 31st, Sanyou department store, a veteran Department Store in Jinniu District's West Road, also posted a notice announcing that it would stop business on that day, and that it would transform the new format in the future.

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