Li Jiacheng's History Of Entrepreneurship
In the sound of a crisp firecracker, a new plaque was hung on the gate of the night Ji Wan factory and written on "Changjiang Industrial Co., Ltd.". Li Jiacheng raised his hand among the employees who gathered around him and congratulated the representative of the brother who came to congratulate him. He said loudly: "we Changjiang plant has been renamed as an industrial limited company since today. We can have today, and we have a great relationship with the manufacturers who are here today to congratulate them. Now, let's unite our factories and create a new world in Hongkong." All around the room burst into applause.
This day is January 20, 1958, and Li Jiacheng is a new starting point.
When it comes to learning the production technology of plastic flowers in Italy is the root of Li Jiacheng's defeat, then selling Hongkong with low price products and beating Milan famous brand products become the good start for him to win the laurel of plastic flower heads. After paying all the foreign debts, Li Jiacheng gained more money and made him more powerful. That's why he decided to expand the former small factory into a medium-sized company of more than 200 people. His company has gone beyond the Vanward Plastics Co., which he once served, from both personnel and equipment, and is a leader in more than 300 similar enterprises in Hongkong. Just then, Li Jiacheng decided to send their products to Southeast Asian countries. The company sales division increased more than a dozen salesmen, and Li Jiacheng sent them to Thailand, Malaysia and Singapore. These salesmen, like Li Jiacheng, were carrying on the samples of plastic flowers of the Changjiang Company, and lobbied and sold them to various countries, quietly occupying the shopping malls of all countries. As Li Jiacheng's products are getting better and better, and the prices are getting lower and lower, so many countries have made considerable purchases, and Philippines, Indonesia, Sri Lanka, Bhutan, Vietnam and even India also have orders to fly to Hongkong's sales department of the Yangtze River company.
Just as Li Jiacheng was on the rise of his career, he heard some unpleasant news from time to time. One day, the secretary sent a "commercial newspaper" to his desk. "Chairman, you see, now someone is scolding us in the newspaper!" Li Jiacheng took a look. Someone had published an article attacking Li Jiacheng: let's see the true face of the Yangtze River company. The man even wrote: "Hugh is watching Li Jiacheng, and now he is talking about the wind and rain. In fact, he is not a real entrepreneur, nor has he been skilled in the technical authority of plastic products. If he opened his history, he would be surprised. He used to be a little boy in a tea house in Sai Ying Pun. Li Jiacheng, who likes to quit job, first worked as a waiter in a teahouse. Later he went to the Zhongnan watch shop to be a small boy. I could have rooted in my uncle's watch shop. I didn't expect him to work in a hardware factory as a salesman once more than a year ago. This can't make him feel secure in his job. Later, he found that the plastics industry became popular in Hongkong, so he switched from Vanward plastics company to become a small boss of the Yangtze River company. "
Li Jiacheng can not guess who is the author of attacking his name with an alias. Maybe a friend from a colleague? Perhaps he was irritated by the immortals of this time because of his huge profits from plastic flowers. Instead of being annoyed, Li Jiacheng read a newspaper article and smiled. He said to his secretary, "he said something at all. I was fond of job hopping, which means he really knows me." If I don't quit, I can't have Li Jiacheng, the Yangtze River company today.
The Secretary pointed to the newspaper and said, "but here, the man speaks ill of our Changjiang Company, which shows that he is hostile to our achievements today. This is intolerable! " Look at the wonderful entrepreneurial story. Www.cfj88.cn
Li Jiacheng read it again and found that the man continued to attack the Cheung Kong Industrial Company, which had just been listed. The article said, "Li Jiacheng's plastic flowers have been in Hongkong for a while. But what kind of background is there after these products? If you are interested in looking at the Changjiang Company, you will be surprised to find that Li Jiacheng's company is actually a large courtyard. Not only is all the factory buildings dilapidated, it is the equipment for producing plastic flowers, and no one is genuine. It is a waste machine that has been eliminated by some plastics factories. After being bought, it is tinkering with each other to maintain production. We really have a cold sweat for those customers who buy the products of the Yangtze River company. They don't know how to build a plastic flower that dares to compete with Italy's famous brand products, like Li Jiacheng's tattered factories and homes.
Li Jiacheng raged the newspaper in his wrath. He was regarded as a life friendly Changjiang industrial limited company. The mild tempered boss could no longer tolerate it. He rose to the scene and said, "unlike the products, the products on the market depend on the quality and reputation. If someone is not convinced, they can have a competition in the market through their own products. If my Li Jiacheng company is inferior to the quality, I would rather lose the wind. Even I can announce the shutdown as I did in the past few years. I can not be convinced that why some people who are unable to sell sales cards and quality cards in the market have secretly launched such shameful tricks? How absurd! "
On the second day, Li Jiacheng himself carried a heavy bag of plastic flowers and took his secretary to the newspaper office in central Hongkong. It was the editor in chief of the newspaper who received him. Li Jiacheng poured the plastic flowers in his pocket on the table. He said, "Mr. editor in chief, I was very interested in the articles published in your newspaper the other day, so I brought my product here to the editor in chief and Mr. editors. Newspapers can report the positive and negative aspects of any factory, but I think the key to running newspapers lies in two words: truth! Therefore, I hope you will have a comprehensive understanding of my company. "
The editor's face suddenly turned red. He held the colorful plastic flowers. He couldn't help thinking, "I never thought that Mr. Li's Yangtze River company would produce such exquisite and beautiful plastic flowers."
"No, he said that the plant and equipment did not say falsehood. The question is whether these crude equipment and factories will produce false and inferior plastic flowers." Li Jiacheng is a man who is not good at words. Though he is angry at heart this time, he still speaks with his eyes and eyes. "I would like to suggest to you that since the newspaper reports the truth for the people of Hongkong, then I hope you can visit my Yangtze River factory to make a comprehensive introduction to my company's factory building, equipment and quality of our products. Only in this way can it be fair. "
Editor in chief saw Li Jiacheng's sincere and sincere attitude, and reminiscent of the fact that a few days ago, the article had already received complaints from readers of the Yangtze River company, and even felt that his bottom was insufficient. So he immediately said, "well, Mr. Li, we will send a reporter to your company immediately, and then tell you everything about the company."
Later, the Hongkong business daily sent a reporter to Li Jiacheng's Cheung Kong Industrial Co., Ltd., in the wake of his camera. He took several pictures of his old camera and published all his old factory buildings and backward equipment in their newspapers. He also distributed several pictures of plastic flower products. On the other hand, it is compared with the older and shabby factory buildings. On the other hand, it is a quality product that is comparable to the world's advanced plastic flowers. At the same time, it adds a brand-new banner heading: let's look at the miracle created by Li Jiacheng, the humble factory building equipment, the excellent quality products, and the birth of Hongkong's industrial leaders.
The reporter also wrote: "Li Jiacheng's company at night Kei Wan is really very simple, and the equipment can not be compared with the new machine of the advanced factory. However, what readers deserve to see and admire is that the quality plastic flowers produced by Li Jiacheng under these simple conditions can almost match the most advanced Milan plastic products abroad. This is the miracle of Li Jiacheng. The miracle of Changjiang Industrial Co., Ltd. is also a miracle of Hongkong. "
The pictures and news in the Shang Bao undoubtedly played a promotional role in ordinary commodity advertisements. People who are not familiar with Li Jiacheng's Changjiang Company have begun to have a strong interest in Li Jiacheng through this publicity. The sales of plastic flowers that are getting more and more popular in Hongkong market have increased unexpectedly. Those who were jealous of Li Jiacheng's colleagues, who wanted to use the newspaper to blacken Li Jiacheng's attempt, did not work. Instead, they finished Li Jiacheng and made his products more popular.
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