In The Early Stage Of Entrepreneurship: Existence Is Better Than Everything.

In the early stage of entrepreneurship, how to identify strategic objectives? What is the secret of seizing opportunities in competition? For these concerns of University entrepreneurs, a group of business executives attending the recent "flying dream" sounded China's pioneering salon series activities discussed the topic of "adjustment and control of dream and reality - Entrepreneurship Strategy".

At the scene of the event, Ji Qi, the chairman and chief executive officer of Hanting Hotels group, Sasa, vice chairman of McKinsey Co global vice president, Zhang Suyang, partner of IDG technology venture capital fund and Zhang Yi, partner of Zhang Yi, as well as Dr. Song Anlan, chief partner of Softbank China Venture Capital Co., Ltd., and other six industry leaders, shared the understanding of entrepreneurship with university students.

Ji Qi insists on your insistence. From my personal experience, there is nothing at the beginning. The key is to live.

The first key word of entrepreneurship is "living".

Wherever you go with a big list, you can run wherever you get money.

If you want to stick to it, lie down, kneel, lie down, and stand. You can't live without a chance.

If entrepreneurs want to become entrepreneurs in the future, they should not be complacent at the beginning of their achievements. They are prone to make mistakes both in terms of motivation and mentality.

I hope that the entrepreneurs of college students do not breed complacency for the enterprise, but should always carry a passion for entrepreneurship and turn every little achievement into a driving force for progress.

Zhang Yi, who focuses on adjustment strategy, is not very good at the current environment. Instead, he can let the entrepreneurs of college students calmly ponder over the adjustment of the entrepreneurial strategy and consider the methodological issues.

For example, where is the competitive advantage of an enterprise? Where is the difference between its own business and others? Where is the differentiation of the enterprises? If the market share of their products decreases, should the original strategy be adjusted accordingly? What if the adjustment is in conflict with the long-term goal of the original enterprise? Is it temporary adjustment or long-term adjustment? After making the adjustment, will it have different effects on the personnel of the core team of the enterprise? And so on, I think you need to consider this time clearly.

Zhang Suyang understands the vision of the future. In fact, in the early days of the enterprise, a very important criterion for the strategic grasp of a company is whether you have achieved the goal you want most within a certain range through the exploration of a year or so. Do you have a clear understanding of the industry?

Besides, can you find your place after starting your business and begin to understand what kind of future you want to achieve.

I think, first of all, to think clearly about these problems is more important for college students to start making money than to earn more money.

Song Anlan, who has courage, should have a word of "courage" and should pay special attention in the stage of entrepreneurship.

The courage to fight, the courage to fight, and then decline, three and exhaustion, courage is very important.

But if courage does not combine with plans, there will be a directional mistake, and the problem will become bigger.

Entrepreneurship requires courage and strategy, not courage.

I think that entrepreneurship should not be too fast and enjoy the happiness of solving problems one by one.

More happiness, more problems to solve.

Entrepreneurs who have just made some achievements are not allowed to expand blindly. They must plan their plans in a down-to-earth manner, and go further.

Xu Qiyun, editor in chief: