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The 10Th Board Meeting Of The 4Th China Textile Federation Circulation Branch Was Held In Chengdu

2025/4/27 23:23:00 60

On April 25, the 10th Council Meeting of the 4th China Textile Industry Federation Circulation Branch and the 2025 Textile and Clothing Channel Change Round Table Dialogue were held in Chengdu, Sichuan. With the theme of "focusing on mode innovation and enabling business type upgrading", this meeting systematically reviewed the key work of the circulation branch in the past year, deployed and arranged the development direction of the next step work, focused on the innovative development of the second batch of professional markets, deeply discussed the new trend and new path of industrial circulation transformation, and injected new impetus into the collaborative innovation in the circulation field and the high-quality development of industrial circulation.

Xia Lingmin, secretary-general of China Textile Industry Federation, Xu Jianhua, president of the circulation branch of China Textile Federation, Xu Feng, director of the press office of China Textile Federation and president of the textile and clothing weekly magazine, Wang Shuiyuan, vice president and secretary-general of the circulation branch of China Textile Federation, Bu Xiaoqiang, executive president of Guangdong Garment Industry Association, Liu Jianguo, president of Shandong Textile and Clothing Industry Association, Wu Bingming, President of Zhejiang Woolen Sweater Association, Fan Yingjun, Director of the Standing Committee of the People's Congress of Qinghe County, Hebei Province, Chen Liping, Professor and Executive Dean of the Institute of Consumer Big Data at Capital University of Economics and Business, Zhou Qi, Chairman of Chengdu Jiulong Plaza, and representatives from key business circles and markets in China attended the meeting.

The meeting was presided over by Wu Yinghui, Assistant President of China Textile Federation Circulation Branch.

Layout: anchor the advanced direction of circulation system

As a time-honored market rooted in the Chunxi Road business circle for nearly 30 years, Chengdu Jiulong Square has become a gathering place of "fireworks" for ordinary people in Sichuan and Chongqing with the convenience of "entering one door and buying all seasonal goods". At the meeting, Zhou Qi, as the host, delivered a welcome speech to the tenth session of the fourth board meeting of the circulation branch and the 2025 round table dialogue on textile and clothing channel reform held in Chengdu. He spoke earnestly and hoped that everyone could make suggestions and work together to promote high-quality development in the circulation field. Kowloon Plaza will also continue to focus on the positioning of Chengdu as a consumer center city, continue to optimize its service functions, deeply cultivate the advantages of "convenient and friendly to the people", and create a more smoky and vibrant urban commercial body.

In his work report, Wang Shuiyuan reviewed the ten key tasks of the circulation branch in the past year: from "party building guidance" to "exhibition docking", from "digital intelligence empowerment" to "new power of e-commerce", from "industry research" to "public welfare action", and comprehensively demonstrated the achievements of the circulation branch in promoting deep integration of the industry, promoting resource collaboration, and enabling platform construction. The report also proposes that 2025 will further focus on key tasks such as optimization of member services, deepening of planning research, integrated development of e-commerce and AI, brand cultivation and exhibition collaboration, and usher in an accelerated period of "new quality productivity" taking root in the circulation field.

Over the years, the circulation branch has insisted on doing a good job in member services, building a platform for the upstream and downstream of the industrial chain, as well as trade exchanges at home and abroad, which has been highly recognized by the industry. At this meeting, the circle of friends of the circulation branch was expanded again. After deliberation and voting by the representatives at the meeting, Guangzhou Guangda Leather Trading City Market Operation Management Co., Ltd. and Qianhai Yixin Trade (Shenzhen) Co., Ltd. became the vice chairman units of the fourth board of the circulation branch, Jiangsu Baima Mall Co., Ltd., Guangzhou Dadi Holding Group Co., Ltd., Guangzhou Jindong Market Operation Management Co., Ltd Six units including Tianmen Garment E-commerce Industry Association, Qingdao Live Broadcast E-commerce Industry Association and Shishi Garment City Commercial Federation became the members of the fourth board of directors of the circulation branch, and Linyi Huaxin Market Development Co., Ltd. became a member of the circulation branch. The addition of these new forces has injected vitality into the circulation branch and further broadened the breadth and depth of its services.

Check the trend: the dialogue will focus on the reform of distribution channels

At the subsequent 2025 Round Table Dialogue on Textile and Garment Channel Change, the leaders and experts at the meeting conducted in-depth discussions around the two groups of market transformation and upgrading, and the development trend of circulation channel change.

Chen Liping said in the Development Trend of Retail Industry under the Circulation Revolution that China is going through a deep change from the retail revolution to the circulation revolution. The aging and childless overlapping consumption stratification is accelerating the disintegration of the traditional multi-level distribution system. The new generation of circulation system should be restructured around the "equal emphasis on price and value, online and offline coordination, and intermediate organizations to improve efficiency", learn from the experience of Japan's two circulation revolutions, find a sustainable development path in the joint venture and self support, and cultivate a new channel ecology to adapt to expanding domestic demand. Chen Liping said that in the future, the market will be in an uncertain period of development, but there will be no opportunities without changes. The textile and clothing circulation field breeds huge business opportunities. It is suggested that the circulation field should work together to improve circulation efficiency through information sharing and promote high-quality development of China's economy.

As the core hub connecting industrial clusters and terminal consumption, the second batch of specialized markets are not only the "reservoir" of commodity circulation, but also the "barometer" of regional economy. In recent years, under the impact of consumption classification, channel fragmentation and digital wave, the traditional second batch of professional markets are facing multiple challenges. In the keynote speech "Taking consumers as the center, comprehensively enhancing the deep operation capability of professional markets", Xu Jianhua took "deep adjustment, deep insight, and deep operation" as the starting point, and systematically expounded the core topics and response paths of professional markets in the next stage. He pointed out that we should move from short-term game to long-term, from channel orientation to user orientation, and truly realize the structural leap from trading place to service hub. He proposed to build a "1+1+6" in-depth operation system, with "consumers as the center" and "data as the support", to comprehensively improve the brand power, user power, content power, channel power, activity power and media power, and to help the professional market win the initiative in the new cycle. For the development of the second batch of professional markets, Xu Jianhua proposed five strategies, and suggested that the second batch of professional markets should take "regional fashion industry ecological operators" as the overall positioning, and build the professional markets into "fashion industry urban window, fashion city industry platform and fashion consumption experience base".

Experience sharing: inspirations and resonance of brother market cases

Market representatives from Chongqing and Pinghu shared their own transformation practices.

Mao Senhua, general manager of Chongqing Yupai Boutique Clothing City, said that in the face of problems such as insufficient original design, intergenerational fault of merchants, and weak brand awareness, the market has successfully driven the aggregation effect of original women's clothing in the southwest region through "integration of production and education+new media drainage+tourist economy+procurement and approval activities". In particular, by holding the "New Product Purchase Festival", "Fashion Week" and participating in the China Textile Federation Spring Joint Exhibition and other activities, it has linked many professional markets across the country, opening a broader circulation channel for Yupai brand. He said that the development of professional markets requires us to use new perspectives and new ideas to reconstruct the relationship between brands, channels and customers, and continue to promote the sustainable upgrading and innovation of traditional markets and industrial chains.

Chen Wang, the general manager of Pinghu Garment City Co., Ltd., shared the practical experience of Pinghu China Garment City in promoting the upgrading of down jacket industry cluster with the theme of "supporting businesses and stabilizing businesses, and building a brilliant market together". As the largest first-class wholesale market for down jackets in China, Pinghu Garment City has built a whole industry chain ecology covering design, production, trade and logistics relying on deep manufacturing foundation and regional advantages. In the face of merchant transformation pressure and market challenges, the market has effectively improved merchant survival and market vitality through rent reduction, original design empowerment, logistics efficiency improvement, cross-border access development and other multidimensional measures. He stressed that the relationship between the market and merchants should be "seed and soil". Only by stabilizing merchants and enabling industries can we achieve sustainable win-win in an uncertain environment.

Quality oriented: building a new pattern of flexible circulation

In her summary speech, Xia Lingmin systematically shared her profound thoughts on the future trend of the circulation field from three aspects: current situation judgment, association service orientation, and industry development tasks. After analyzing the industry situation in the first quarter, he put forward three points: First, the current Sino US trade friction superimposed on the global economic shock, which has a significant impact on the industry, but it is still controllable; Second, China's textile industry is full of toughness and super competitiveness. We should stick to our confidence in the industry and believe that we have the ability to meet challenges; Third, we must always adhere to doing our own thing, adhere to innovation, and constantly improve the core competitiveness of enterprises.

When talking about the work of the Association, Xia Lingmin hoped that the circulation branch would continue to adhere to the original intention of "serving members", continue to be a member's home, a bridge of communication, a light of the road, think about members' thoughts, solve their worries, help members' needs, and meet their expectations. He said that the circulation branch should continue to make efforts in three aspects: first, consolidate the foundation of industry research, Timely grasp the changes in market demand and propose new ideas and methods for industry development; Second, strengthen docking and coordination, and further play the role of bridge between government, market and enterprises; Third, we will continue to strengthen talent cultivation and further promote high-quality development of the industry.

Facing the future, he proposed three key tasks: first, focus on high-quality and cost-effective products, and rebuild market trust and brand power; Second, accelerate the implementation of AI in the circulation field, and improve efficiency and decision-making power; Third, deepen the integration and innovation of supply chain, and promote the structural upgrading of professional market in the integration of wholesale and retail. He said that only through continuous innovation, coordinated development and precise response, the industry can take the initiative and achieve stability in uncertainty.

After the meeting, the guests visited Chengdu Jiulong Square, the leading market of Spring Salt Business District, Shangdu Clothing Square and the fashion landmark of Chengdu Taikoo Li, to further understand the development of Chengdu fashion business district.