POVA Puwu Pavilion Debuted At Guangdong Fashion Week, Advocating "Gentleness And Firmness"

On April 20, at the New Silk Road Special Day of Guangdong Fashion Week, the famous brand POVA Puwu Pavilion advocated the concept of "confidence without conceit, gentleness and firmness" to create the theme of "gentleness and firmness". In the current new era, it is also a well deserved "her era". Modern women have braved the waves of life. They have temporarily shaken their original intention because of external doubts. But it is these challenges that enable them to freely switch multiple identities, and with a soft, tough, confident and gentle attitude, they will miraculously blend seemingly contradictory characteristics and shine their unique light.

The charm of new women is that they are confident but not conceited, gentle and firm, kind-hearted and sharp. During this Guangdong Fashion Week, POVA carried out cross-border activities in a unique way, focusing on the characteristics of women in this era and showing the public a new fashion concept. Its theme "Not all girls are made of candy, spices and beautiful things. Some girls are born to represent adventure, wine, wisdom and fearlessness". It breaks the stereotype of women and injects new vitality into women's fashion.

At the design level, the designers of POVA skillfully use the unique texture and color of ore to show the gentle side of women. In terms of fabric selection, elegant but not tight materials are used to outline the unique curve and temperament of women, so that women's charm can be fully displayed. In terms of accessories, carefully selected jewelry is hand woven into unique fashion embellishments, just like women in the new era, everyone is a star, exuding dignity, strength and beauty. This all-round design from clothing to accessories perfectly interprets the soft and tough, positive and gentle characteristics of women.

In order to create the theme of "gentleness and firmness" in depth, POVA is working behind the scenes and has opened targeted course modules for designers that integrate fashion, image and jewelry. This initiative integrates multiple resources, helps designers to explore female charm from different dimensions, and creates fashion works that fit the femininity of the new era in an all-round way.

This new Silk Road special day and POVA cross-border activity is not only a fashion show, but also a tribute to the power of women in the new era. Through clothing language, it shows women's spirit in the tide of the times, promotes the deep integration of fashion and the spirit of the times, leads the industry to carry out more in-depth thinking and exploration of women's fashion, and also allows the public to more intuitively feel the unique charm and infinite possibilities of women in the new era.