From "Going Out Of The Circle" To "Going Out To The Sea": A New Leap Of Han Costume Industry In Cao County, Shandong Province

In Caoxian County, Shandong Province, the Hanfu industry is ushering in new development opportunities. The local government and enterprises, through technological innovation and cultural tourism linkage, continue to promote the "out of the circle" of the Hanfu industry, and at the same time accelerate the "out to sea" pace, so that the Hanfu with Chinese culture can move to a broader international stage.

In Ancialou Town, Caoxian County, six jacquard machines introduced by Shandong Huaqianyaoxia Textile Co., Ltd. are running at high speed to produce horseface skirt fabrics. The introduction of new equipment has improved the independent supply capacity of local high-end Han clothing products.

According to statistics, there are 2753 Hanfu enterprises in Caoxian County with nearly 100000 employees. It is estimated that the sales of Hanfu industry in the first quarter of this year will reach 3.14 billion yuan, up 15.8% year on year. At the same time, relying on the national ancient culture and tourism resources, Caoxian continues to promote the deep integration of the industrial chain and cultural and tourism scenes.

With the rise of the national tide, Han clothing has gradually moved to the world stage. At the 3rd Caoxian Hanfu Cultural Festival held recently, friends from Egypt, Italy, Russia, Brazil and other countries dressed in Hanfu jointly served as "overseas promotion ambassadors of Caoxian Hanfu".

In order to further expand the overseas market, the "Caoxian Hanfu World Travel" plan was launched recently, which will build an international development roadmap around the dimensions of brand sailing, cultural communication, industrial cooperation, etc. (Author: Wang Huan, Guo Yichun, Wang Hao)