Luo Yonghao Sell "Luo Yonghao" Anchor Account Or That Number?

　　 How is the platform regulated by the anchor selling number? Can consumers understand the authenticity ？

1、 Luo Yonghao sold "Luo Yonghao"

Another head anchor to speed up the exit!

Weiya gives way, Li Jiaqi becomes a "super platform", Simba is "Cut Fan" quickly.

Now, zhenhuanzhuan is about to end, and Luo Yonghao has announced that he wants to go to his real dream. For a moment, the head chair of the anchor was not picked up.

Rumors of Luo Yonghao breaking up with a friend are growing. Recently, make a friend CEO Huang He made a response to this matter.

It is a fact that Luo Yonghao will gradually fade out of the studio. In the future, the operation right of "Luo Yonghao" will be transferred to the company.

(screenshot of LuoYongHao's dithering account)

Luo Yonghao's life is full of ups and downs. The failure of hammer technology in starting a business has directly reduced him from "China's most * * entrepreneur" to "China's most * * debtor.".

Luo Yonghao's heart was stabbed by black manuscripts from the outside world. At the same time, it also made him realize clearly that his failure would destroy the lives of countless ordinary people.

After life and death, Luo Yonghao, who had a profound understanding, chose to put down his body, face and preferences, and go to live broadcasting, advertising and variety shows. Once, in order to promote a more than 1000 yuan razor, Luo Yonghao shaved off his beard which he had grown for more than ten years.

(live broadcast of Luo Yonghao)

In order to pay off the debt as soon as possible, he once said that "as long as the money is enough, we can also do the work of marriage, funeral, marriage and hosting."

The live broadcast with goods is regarded by Luo Yonghao as the fastest way to repay the debt due to the high price. For this reason, Luo Yonghao also spent two years with tears and laughter in the studio.

With one year, Luo Yonghao sat on the position of one of the four big sky king of the anchor, another year, Luo Yonghao is preparing for the exit.

The idealist Luo Yonghao's ideal is not to do live broadcasting, but the technology industry. When the debt had to be paid, Luo Yonghao decided to go to his dream.

Make a friend, CEO Huang He revealed that Luo Yonghao will devote himself to the AR Business and create a new business in the vast world of Yuan universe.

Some people say that Luo Yonghao is not a good businessman, but a naive idealist. Save enough money to dream, do not ask the way ahead, Luo Yonghao resolutely forward.

Although in the process of going to his dream, Luo Yonghao needs to return to the live room to store energy from time to time, but the trend of his fading out of the studio cannot be changed.

Luo Yonghao accelerated exit, the head of the anchor only half of Li Jiaqi.

The era of wild growth of the live broadcasting industry has passed. The awakening of brand self-help consciousness, intensified policy supervision, and "decentralization" of the platform make it difficult for the live broadcasting industry to grow into new super anchors in the second half.

The era of big anchor is fading away, and small and medium-sized anchors are rushing to pick up the dish. Do they have the ability to support this slightly messy world?

Second, it is difficult for small and medium-sized anchors to carry the banner

The distribution of employees in the anchor industry is a typical pyramid structure.

The most brilliant anchor is standing on the waist and the bottom of the anchor's blood and tears. Under the pyramid, there are more than ten hours of preparation before the broadcast, but no one after the broadcast.

In the Bureau, small and medium-sized anchors will be naturally suppressed from the head. But when the big stone at the top of the head is removed, can the young middle and small anchor really face the wind and rain alone? In other words, can small and medium-sized anchors receive this wave of traffic dividends from big anchors?

After Weiya was blocked, countless people commented that Li Jiaqi might become the beneficiary of Weiya's flow. But it turns out that Li Jiaqi didn't get a piece of it. After Weiya's accident, Li Jiaqi's live broadcasting room became popular for a while, and returned to calm after a month.

Every head anchor has its own "celebrity effect" and advantages. For example, weia's fans are used to the selection and selling points of Viva's live room, and it's hard for them to adapt to other live studios with the mentality of fans.

Li Jiaqi, the first brother with goods, has not been able to get more benefits. Is it possible for small and medium-sized anchors?

After the big anchors leave the venue, the traffic will also be scattered, and it is difficult for the small and medium anchors to condense. In addition, small and medium-sized anchor also has a strong competitor - star, star next live broadcast with goods in the past two years has been common.

In terms of fame, small and medium-sized anchors are not rivals of stars, and brands will naturally choose stars with greater publicity advantages to cooperate.

In addition, after a fierce power struggle between the brand and the anchor, the brand is inevitably "bitten once, afraid of the well rope for ten years", and the brand has no scruples about the star's part-time live broadcast with goods.

This involves another topic, whether the brand is willing to cooperate with small and medium-sized anchors. Not only is the anchor running away from the studio, but the brand is also fleeing from the anchor.

In the long-term dependence on Li Jiaqi and Weiya, the brand gives up its fans and gradually turns its users into a loyal audience in the live broadcasting room, thus losing its pricing power.

After the L'Oreal incident, the brands realized that they were too eager for quick success and quick profits and did a stupid thing. The gradual end of the era of big anchor has accelerated the arrival of the era of brand self broadcast, and brand merchants have awakened their consciousness of self-help.

It has become the consensus of brands to carry out brand self broadcasting and build its own private operation position. Video number, Taobao, shuoyin and other platforms also launched a series of support activities for brand self broadcast. After the head anchor, the brand may not be willing to cooperate with small and medium-sized anchors.

The small and medium-sized anchor's spring has not yet arrived, has already felt the chill of the cold winter.

3、 No man

After the big anchor left, the first person to feel the change is not the small and medium-sized anchor, but the MCN organization to which he belongs.

Luo Yonghao left, how to make a friend?

Make a friend to Luo Yonghao to leave the fact that he is very calm, said that he is ready, and set a goal of doubling 10 billion Gmv.

In an interview, Huang He, the CEO who made a friend, was asked whether he would copy the next LuoYongHao. He replied, "because there are a lot of uncertainties about talent, our logic is to be a number but not a man."

In fact, making friends has established a live account matrix in the vertical fields of beauty, clothing, sports, etc., and has recruited dozens of young anchors.

In addition, making a friend also continued to make efforts in the anchor training and selection supply chain, transferring the resources of Lao Luo's live broadcasting room to the new live broadcasting room.

Coincidentally, the Qianxun culture that lost Weiya has also gone out of the haze.

Relying on the textbook level selection ability of weia team and the operation mode of the live broadcasting room, as well as the supply chain base built with great efforts, the live broadcasting room of "bee surprise society" launched by weia team has been ranked at the top of Taobao live broadcast list in a short time.

After stars and anchors have been praised and overturned, the industry has realized that it is unhealthy to rely on big anchors.

Although we can't copy the signs of Wei Ya, Li Jiaqi and Luo Yonghao, we can let the auxiliary broadcasters and small and medium-sized anchors inherit their experience.

By building a supply chain, helping select products to create popular models, and implementing a perfect practical training system, small and medium-sized anchors can more smoothly go through this running in period.

The big anchor disappeared in the live broadcasting room. In the second half of the live broadcasting industry, instead of creating IP, the focus was placed on the small and medium-sized anchors full of vitality.