Juli Home Textile Leaps To The Top, Haining Fashion Industry Cluster Points To "100 Billion Level"

From March 28 to 30, experts from all over the country, industry associations, institutions, important enterprises and other experts and representatives experienced the beauty of design, the innovation of intelligent manufacturing and the Expo of "cross-border" in 2021 Haining China International Home Textiles (spring) Expo.

In the exhibition hall of 310000 square meters, there are more than 3000 brand cloth dealers and machinery equipment manufacturers from all over the country. The scale of the exhibition and the number of exhibitors have been further improved.

From the specialized market of quilt and surface in villages and towns to China Home Textile City in Haining, from the famous cloth town in China to the largest production base of home textile fabrics in China and the largest Jacquard Home textile production and marketing center in the world As a traditional advantage industry, the home textile industry of Xu village in Haining has become a "golden card" of local pride after more than 30 years of vigorous development.

At present, Haining home textile industry, epitomized by Xucun, is developing in the direction of fashion and internationalization, and is speeding up its development towards a world-class home textile fashion industry cluster.

2021 3.28-30 for the first time through cross-border e-commerce live broadcast

At the Expo site, more than 3000 brands of home textile products such as curtain cloth, sand release, window screen, wall cloth, bedding, intelligent mechanical equipment and other home textile products are available.

Haining Expo

In one corner of the huge exhibition hall, a live broadcasting room attracted everyone's attention. Three overseas anchors took turns to "bring goods" for Haining home textile products, while on the other side of the screen were potential buyers from all over the world. "We invited overseas traffic anchor to broadcast Haining Home Textile Expo for the first time through the Facebook page of Haining China Home Textile City, YouTube platform and Amazon store. "This live broadcast team leader Sui Lu said.

The new situation brings new challenges, and new challenges bring new thinking. At this stage, the new situation of home textile industry development also forces home textile enterprises and professional markets to accelerate the pace of innovation, upgrading and development.

Last year, Haining officially launched the cross-border e-commerce entrepreneurship Park. In the past year, significant achievements have been made in the construction of cross-border e-commerce entrepreneurship Park and cross-border e-commerce ecological service system, which has greatly promoted the development of Haining home textile brand and digital link to the world.

At this Home Textile Expo, the service provider alliance of Haining home textile cross-border e-commerce entrepreneurship Park was established. Taking Haining home textile cross-border e-commerce entrepreneurship Park as the platform and enabling Haining home textile industry to go to sea as the starting point, the service provider alliance has gathered a number of professional enterprises including cross-border collection, cross-border Logistics, cross-border live broadcast, etc., which will provide layout for the majority of home textile enterprises and open stores around the world Training incubation, digital marketing, brand operation, supply chain services and other one-stop cross-border e-commerce services.

2021 3.28-30 innovation empowerment helps Haining home textile "internationalization"

The theme of this Haining Home Textile Expo is "smart manufacturing · better home". Through the exhibition of fashionable fabric art, new fabric products, finished home textiles, intelligent home textile machinery and equipment, the "intelligent manufacturing" level of home textiles is interpreted, and the new ideas, new technologies and new processes of the current era home textile industry development are comprehensively displayed.

Haining home textile is going to be "internationalized", and innovation and empowerment are indispensable.

At the exhibition booth of fashion fabric innovation center, you can see the latest research and innovative research and development achievements of more than 30 fabrics jointly developed by Zhejiang University of technology and Haining China home textile city.

Zhejiang University of technology and Haining have been close friends for a long time. In August last year, the two sides jointly built a fashion fabric innovation center integrating fashion fabric design, research, development and exhibition. Since its establishment for more than half a year, the center has initially formed a professional team for fashion fabric R & D and design, proofing application and display, and has built a proofing center equipped with more than 40000 needle super large jacquard loom and other world advanced mechanical equipment, which can realize the sample and production of single width, high precision and wide width jacquard fabric products.

"These innovative achievements have effectively filled in the relative blank of the current home textile fabric industry in this weaving field. Through technology empowerment and creativity empowerment, the value of home textile fashion and brand can be enhanced. "According to Zhu Chengyan, director of textile engineering, School of textile science and engineering, Zhejiang University of science and technology, at present, Haining home textile industry is deepening the transformation and upgrading and building a new industrial cluster, which is an opportunity for cooperation between the two sides.

"Haining home textile has a solid industrial foundation, while Zhejiang University of technology has a strong scientific research and development force. In the future, it will create a new highland for the scientific and technological innovation and development of Zhejiang home textile, promote the fashion upgrading of Haining home textile, and realize high-quality development. "Zhu Chengyan said.

2021 3.28-30 Haining fashion industry cluster points to "100 billion level"

Haining China International Home Textile Expo has been held for more than 20 years, which is a well-known and influential home textile exhibition in the world.

Xucun town of Haining City, where the Expo is held, is an important production and marketing base of home textile fabrics in China. At present, there are more than 10000 home textile enterprises and Haining China Home Textile City, the most influential home textile professional market in China. The industrial supply chain is mature.

"While promoting the high-quality development of home textile industry, it is very important to establish a new pattern, a new commanding height, a new degree of identification and a new competitiveness. "Du Yingchi, Secretary of the Xucun Town Committee, said that the official unveiling of the research and development base of China's fabric fashion trend at this exhibition is a crucial step in the transformation and upgrading of the home textile industry in Xucun, Haining. Xu Cun is confident to assume the leading position of China's fabric design in the world.

Haining municipal Party committee leaders said that based on the home textile industry foundation of Xucun, Haining will accelerate the construction of a more competitive modern industrial system, implement the cluster development of advanced manufacturing industry, and strengthen the "142" industrial cluster, that is, to create a 100 billion level fashion industry, four 50 billion level manufacturing industry, and two 10 billion level strategic Emerging industries: promote the transformation of leather, warp knitting, home textile and other traditional industries to 100 billion fashion industries, cultivate the home textile industry as a traditional pillar industry, and guide and promote the digital, intelligent, fashionable and brand upgrading of Haining home textile industry through digital empowerment, fashion empowerment and service empowerment.

When the development of new business models such as overall home furnishing soft decoration and finished curtain meets the driving force of digital innovation, what kind of spark will be created in the upgrading and remodeling of home textile fabric industry chain. In view of the current domestic soft clothing and finished curtain marketing mode innovation, brand building and protection and other hot spots, the second China home furnishing soft clothing and finished curtain Brand Construction Summit Forum was held at the same time.

This forum specially invited the industry elites in home textile industry, design, production, marketing and other fields to conduct a multi-dimensional discussion on the fashion, brand construction and digital marketing channel layout of home furnishing soft clothing and finished curtain in the form of guest keynote speech and sharing exchange. With successful enterprise cases, new ideas and new ideas, the forum provides new inspiration for the innovation and upgrading of home textile enterprises To provide new ideas and jointly expand a new world for the upgrading and development of home textile industry.