Chemical Fiber Enterprises Should Take The Road Of Differentiation And Quality

 

The theme of round table 1 is "resource allocation needs of cotton textile industry under the background of double cycle". The host is Lu Jie, chairman of Shanghai Tianyi Trading Co., Ltd. The following are the views of different guests arranged according to the contents of the meeting for your reference.

 

    Sun Chuanfang, chairman of Dezhou Hengfeng group: Hengfeng group is a leading enterprise in differentiation in China. Since 1998, Hengfeng group has gradually developed into differentiation. At present, cotton consumption accounts for about 1 / 3, and viscose is about 1 / 3 to 1 / 4. Viscose and cotton are versatile fibers. In fact, all differentiation cannot be separated from cotton and viscose. Other materials used include acrylic fiber, polyester fiber, etc 。

 

From 1998 to now, the general feeling is that people have higher and higher requirements for functionality and differentiation. We first made modal. At that time, the market didn't recognize it when we pushed modal. Now, we cooperate with Lanjing company to develop more and more products with Lanjing fiber as the main body, including the use of wool and silk.

 

The domestic cotton market is relatively mature, the requirements of chemical fiber, the first is to pay attention to the brand, for example, the same is modal, but Lanjing pure modal 40 we now sell 37000, domestic can only sell 28000, brand this difference is very big. The second is to pay attention to quality. It is said that there is a big gap between domestic and Lanjing, which is the key problem to be solved in the next step. The third is the development of raw materials. There is still some gap compared with the international brands.

 

In a word, focusing on brand, quality and technology is the way to survive for high-quality enterprises with differentiated competition,