Ckiw Needle Expo And Alibaba 1688 In Depth Cooperation, Three-Dimensional Online And Offline Linkage

In 2020, an epidemic situation disrupted the business rhythm of the world, but the crisis also accelerated the transformation process of "new retail" in the whole industry. The potential of "short video · e-commerce live broadcast", a "new outlet" and "new channel" of Internet development, has attracted more and more attention. In the new retail trend, the trans era transformation of traditional retail industry needs the industry platform and leading enterprises to accelerate the guidance.

As a professional exhibition of knitted underwear industry, ckiw needle Expo always focuses on the development and reform of China's knitted underwear industry. At the key node of the transformation of this era, it has reached a deep cooperation with Alibaba 1688, an e-commerce giant.

With the perfect opportunity of 2020 Hangzhou International Knitwear Expo and Hangzhou underwear e-commerce supply chain procurement Festival, ckiw needle Expo will integrate Alibaba resources with 1688, link the ecological capacity of both sides, and comprehensively cooperate through online and offline mode to create the first 1688 Hangzhou underwear ordering exhibition, so as to help Chinese knitting underwear enterprises open more sales channels and stimulate In order to promote the rapid development of China's knitting industry, it is necessary to explore a new way for the rapid development of knitting industry.

Ckiw needle Expo

Online launch, platform and media support

Based on the cooperative relationship of Alibaba 1688, from September 25 to 28, Alibaba 1688 will provide the best advertising space on Alibaba website, including the waist cover position of Alibaba wireless terminal app, the top venue of wireless terminal business + live channel, and the top position of the home page of wireless terminal app, which will show the information of Hangzhou underwear ordering exhibition, so as to realize the comprehensive promotion and support of the platform.

During the exhibition period from September 27 to 28, purchasers can directly enter the special session of online needle Expo through Alibaba 1688 app, and watch the live video of exhibitors anytime and anywhere. Purchasers can realize "Cloud View" by watching live video, and can find the latest and best products in the whole market without leaving home; offline suppliers can also recommend their products to more online and offline professional buyers through the dual way of offline display and online live broadcast, so as to further improve the exhibition effect. Break the limitation of regional space and radiate the whole market.

In addition to 1688 official microblog, 1688 official wechat official account, ckiw needle Expo wechat public account and other self owned marketing channels, we will also work with Baidu, today's headlines, Zhejiang satellite TV and other industry media to jointly report and expose, further strengthen the publicity efforts and scope, and expand the influence of Hangzhou needle Expo.

In addition, Alibaba 1688 has set up a special zone on the spot of Hangzhou needle Expo to link online and offline channels to help enterprises link offline channels and e-commerce channel resources.

Ckiw needle Expo

Excellent forum and fashion show of offline activities should not be missed

During the period of Hangzhou needle Expo, ckiw needle Expo will join hands with Alibaba 1688 to jointly bring wonderful offline activities full of dry goods.

On the morning of 27th, the Alibaba 1688 e-commerce brand joint show will be the opening show of this exhibition, which will be staged in the prelude Hall of 4D Pavilion. With the help of the professional platform of ckiw needle Expo, it will provide an excellent opportunity for brand promotion of 1688 e-commerce brand.

In addition, three senior experts from Alibaba will share three different topics of "Alibaba 2020 underwear industry white paper release", "underwear industry B2B industry data release and trend analysis", and "underwear industry short video content operation trend analysis and play method", to discover the development direction and trend of underwear industry for people in the knitting industry, and break through the short video In this way, we can find a new way of transformation of traditional enterprises.

Conclusion:

The arrival of the new retail era is not to eliminate inventory with the help of digital platform and online Red flow, but to let better brands and better products have more resources. The deep cooperation between ckiw needle Expo and Alibaba 1688 aims to help China's knitting industry find the right way in digital transformation, and make rational use of online platforms or channels such as Internet e-commerce, live broadcast and short video to find market demand and seize market opportunities.

Ckiw will continue to support the growth of China's knitting enterprises and help China's knitting industry reform and rebirth. The partners, including Alibaba 1688, will also become an indispensable force in the development of ckiw and China's knitted underwear industry.

The great waves of the times are surging forward, and the future of knitting industry is expected. We will present more wonderful contents of this Hangzhou needle Expo one after another!