Suning E-Buy Brand Vision Brand New Upgrade, More Sprouting And Younger

On July 27, Gu Wei, senior vice president of Suning group, announced that Suning will upgrade its brand proposition and visual system.

At the cloud conference, Gu Wei announced Suning's brand new brand proposition: "Suning e-buy, focus on good service". In 818 this year, the brand-new and upgraded Suning e-buy brand reflects Suning's return to its original business intention and its persistent adherence to quality service. It also clarifies the brand value direction of comprehensively enabling ecological partners and meeting the needs of users.

At the press conference, Suning e-buy proposed to upgrade the brand visual system. The new version of VI design, logo upgrade optimization, has removed the domain name, improve the application scalability in more scenarios.

Color adjustment, the main color yellow adjustment, brightness is higher, recognition is higher, but also more to meet the aesthetic habits of contemporary young people. The graphic image design of the mascot Su granin is also more simplified and cute, and has been applied in the new visual system. In addition, Suning e-buy also released a brand new brand image propaganda film, reflecting the brand connotation of "focus on good service".

From "online Suning" to "focusing on good service", Suning has always adhered to the mentality of "creating good service and serving good users", constantly improving its service ability and improving the user's experience in all aspects of the consumption link.

The year 2020 is the 30th anniversary of Suning's establishment. It has developed from an air-conditioning store to one of the world's top 500 enterprises. The extension of Suning's service has been upgrading, but what remains unchanged is Suning's focus on good service.

The year 2020, when the brand is upgraded in an all-round way, will be a new beginning for Suning's fourth strategic decade. Gu Wei said that Suning's original intention is to focus on service, and service has always been Suning's primary product.