The Weather Is Suddenly Cold, But The Market In Korea Is Suddenly "Hot". Sales Of Products Surged By 85%

The temperature in South Korea has dropped sharply since the middle of this month. The "warm heart goods" related to the cold resistance also showed a strong trend recently.

In the four level fashion shop in Ming Dong, Seoul, which combines basic style and fashion elements, is popular among young people. The Korean hot underwear market is growing at an annual rate of 10%.

Korean consumers: before talking about (warm) underwear, they feel the clothes worn by their parents. But recently, the design of warm underwear is very popular in the market.

Korean consumers: first of all, the color is diverse, not as monotonous and flexible as it used to be.

According to Yi Jie, a large supermarket chain in Korea, from 14 to 18 this month, the sales of electric heaters increased by 82% over the 5 days after the temperature dropped below 0 degrees Celsius in Seoul, and the sales of electric mats increased by 85%. Late this month, many Korean businesses planned promotional activities such as breaking the cold spell, selling discounted products such as warm babies and snow boots.