Can More And More Agricultural Products Go Up And Block The Jingdong Offensive?

Following the creation of the "agricultural products Festival", a lot of new measures have been launched to raise the price of agricultural products: cultivate 500 brands of agricultural supply chain.

At the seventeenth China International Agricultural Products Fair held recently, a lot of co founder, Dong Jujube, said that in addition to the fact that a small number of head agricultural enterprises have already established brands, consumers still have little basis for judging most agricultural products, and the concept of branding needs to be strengthened. Therefore, the platform will continue to play the advantage of "spelling agricultural products" mode, and promote the upsurge of agricultural products in more production areas in China, and cultivate 500 genuine agricultural supply chain brands.

Dongzao also said that the core of the innovation of agricultural circulation mode is to transform agricultural products from products to commercial brands, and then hatch out a number of branded head agricultural products to meet diversified needs of various consumer groups.

This is not only the demand of consumer groups, but also the demand for further consolidation of "rural encircling the city". To create a large number of orchard, on-line harvest festival, the introduction of agricultural products Festival, from the "five rings outside" to the Nasdaq, a lot of years in recent years has been promoting agricultural goods up.

It is worth mentioning that in September this year, a lot of money also announced that it would issue convertible bonds of 875 million US dollars in 2024, mainly for platform R & D investment and new agricultural infrastructure construction, including the establishment of an integrated upstream mode covering the main agricultural areas of the country, so as to enhance the efficiency of the circulation of agricultural products in the country.

According to the annual report on helping the poor and helping farmers released earlier this year, the total number of orders for agricultural products and agricultural and sideline products reached 65 billion 300 million yuan in 2018, representing an increase of 233% over the 19 billion 600 million yuan in 2017. Consumers in the second tier cities have more than 900 million orders for agricultural products and agricultural and sideline products, and only about 110 thousand tons of such products are consumed in Shanghai alone.

In fact, with the east wind of the policy, Alibaba and Jingdong have also put the "agricultural products upside" on the agenda. In August 15th this year, it was also the day after a lot of on-line "agricultural products Festival". Ali announced the start of 2019's "Harvest Festival", and linked up 1000 agricultural production areas and 832 super poverty-stricken counties in 50 days to boost about 1 billion agricultural products.

In addition, data show that Ali's mu yield of one thousand US dollars has covered nearly 100 million people in 559 counties and 25 provinces in China, and has hatched more than 2500 agricultural brands. Jingdong, during the double 11 period this year, Jingdong sold a total of 110 thousand tons of fresh agricultural products, and sold the country to produce fresh products covering 95% of the domestic production area.

Obviously, Alibaba Jingdong are cutting agricultural products upwards in a variety of ways to attack a large number of base camp. The entry of e-commerce platform can not only satisfy consumers' more needs, but also expand the sales way and market scope of agricultural products, help farmers increase their incomes everywhere, and have positive significance for helping the poor and helping farmers.

From the point of view of market competition, how can we block the offensive of Alibaba Jingdong? According to the relevant media, although the players are active in the war, there are still many problems in terms of talent, scale production, profit distribution, supply and demand information from the current situation.

Taking supply and demand information as an example, in the process of agricultural production, farmers often lack market information, and the asymmetry of supply and marketing information results in the fact that some agricultural products are unsalable and farmers suffer heavy losses. Under this background, the electronic commerce platform needs to systematically summarize, analyze and predict the demand information of agricultural products, and guide farmers to produce. Therefore, whether we can take the lead in breaking up the pain points of agricultural products will be the key step to win a lot in the competition.