Antarctic Electricity Supplier In The First Half Net Profit Of 386 Million Yuan, An Increase Of 32.37% Over The Same Period Last Year

August 23rd, recently, Antarctic electricity supplier issued semi annual report in 2019. The announcement shows that the company achieved operating income of 1 billion 634 million yuan in the first half of 2019, an increase of 32.44% over the same period last year, achieving a net profit of 386 million yuan, an increase of 32.37% compared with the same period last year, and the earnings per share were 0.16 yuan / share.

From the semi annual report of Antarctic electricity supplier in 2019, the performance of Antarctic battery grew well, but its revenue grew by 32.44% over the same period last year. The performance of Antarctic electricity providers in the first half of 2019 was significantly lower than market expectations. As the Antarctic electricity supplier increased its advertising investment in 2019, in addition to the original commercial channel advertising, new TV advertisements were added, and advertisements were shown in many variety shows. In the first half of 2019, the sales expenses of Antarctic electricity suppliers increased by 70.28% over the same period last year.

Financial reports show that in the first half of the year, the company achieved GMV73.62 billion yuan in Ali channel, an increase of 55.64% over the previous year, accounting for 67.04%; in Jingdong channel, GMV17.62 billion yuan, an increase of 37.56% over the previous year, accounting for 16.05%; in the social business channel, GMV13.60 billion yuan, an increase of 130.74% over the previous year, accounting for 12.38%; in the vip.com channel to achieve GMV4.37 billion, an increase of 167.78% over the same period, accounting for 3.98%.

At the same time, on the mobile Internet business that had been acquired, Antarctic electric business expanded the new APP marketing channels such as application treasure and millet, but it still failed to change the stall of Antarctic business growth.

In addition, the question of commodity control in Antarctica is still being questioned by the market. According to the media, Antarctica is living in the industrial chain service providers, making a bridge between factories and shops, providing brand authorization for factories, providing centralized brand publicity for shops, thereby obtaining licensing fees and brand service fees. But in this mode, Antarctic electricity providers do not directly contact commodities, which also makes Antarctic electricity suppliers lack control over commodity quality.

However, the Antarctic electricity supplier in the semi annual report shows that it has increased input in quality control, and the brand quality of Antarctica's Southern Antarctic people has been questioned or improved.