37 Wanda Department Stores Will Be Renamed Suning.Com Square.

In May 15th, suning.com (thematic reading) announced at the 618 year big press conference that 37 Wanda Department stores will be renamed suning.com square and will be built as a smart retail plaza.

It is reported that the first renovation store will be unveiled in Nanjing at the end of May.

In the 618 years of the big press conference, suning.com President Hou Enlong officially announced that 37 Wanda Department stores were renamed suning.com square.

Combined with the original 19 suning.com square and 16 Suning Plaza, Suning's lower Plaza has reached 72.

It is understood that in February 12th this year, suning.com chairman Zhang Jindong announced at the Spring Festival rally that suning.com formally acquired all 37 department stores under Wanda Department store, and plans to carry out intelligent pformation.

The 37 suning.com Plaza will integrate its own superior resources in two line channels, such as Su Ningji, Su Ninghong and Suning stores, based on its own business foundation.

And combined with the original suppliers to complete the pformation and integration of the formats, realize the innovation of the mode, and create a smart retail square with food, drink, pleasure and shopping.

According to win business network, the first pformation shop of Wanda Department store will appear in Nanjing at the end of May. Suning polar objects, Su Ninghong children, Suning small store and other formats are checked in. All products can be sold online.

At the same time, suning.com Plaza will also be connected to Suning financial payment means, Suning logistics member free three km delivery service and other collaborative development.

It will also put in many years of domestic and overseas supply chain capabilities, and cooperate with the new net red brand and the fashion buyer collection store, presenting the frontiers, the trend of consumer scenarios and experiences to consumers.

At the end of 2017, suning.com started the "smart retail development strategy". It put forward that the layout of Internet stores will reach 2 or so in three years, and the landing of about 20000000 square meters commercial entities will be realized.

Despite the weak market sentiment, suning.com's online and offline businesses are still growing rapidly.

According to suning.com's quarterly report in 2019, "in the first quarter, suning.com's total channel sales volume was 86 billion 926 million yuan, and its operating income was 62 billion 242 million yuan, an increase of 25.44% over the same period last year.

Online platform commodity trading scale was 54 billion 124 million yuan, an increase of 36.09% over the same period, of which the sales scale of self operated goods was 37 billion 909 million yuan, an increase of 40.87% over the previous year; the scale of commodity trading on open platform was 16 billion 215 million yuan; as of March 31st, the number of registered members of the company's retail system was 422 million.

Under the online condition, Suning stores keep developing in a large scale.

According to suning.com's first quarter 2019 report, "as of March 31, 2019, suning.com has 9758 self owned stores and 2571 stores.

Through optimizing the storefront structure and commodity structure, the company continuously promotes the quality of storefront management.

In addition, during the reporting period, the company acquired 37 stores in Wanda Department, which will further enrich the offline scenes and optimize the supply chain management of online and offline department stores, and accelerate the development of department stores.

At present, Suning's online and offline dual channel advantages begin to highlight, focusing on logistics and financial business development, trying to build a whole scene smart retail ecosystem.

Relying on the system, the advantages of Suning online and offline will be further developed in suning.com Plaza, and will enjoy thousands of thousands of smart retail and precision marketing under the support of Suning big data.