Children'S Clothing Brand Is Further Subdivided Into Adult Clothing Enterprises.

At present, the market share of children's clothing brand in China has not exceeded 1%, so opportunities and challenges coexist.

In the future, children's clothing brands that are further subdivided may be more popular with young parents.

Recently, CABBEEN's brand-new children's wear brand Cabbeenlove appeared in Guangzhou and Shishi, and recently, 360 degree children's clothing also has an external pfusion of 500 million yuan, so as to promote the further development of the 360 degree children's clothing business.

The industry believes that the current market share of children's clothing brands in China has not exceeded 1%, so opportunities and challenges coexist.

In the future, children's clothing brands that are further subdivided may be more popular with young parents.

Spring enterprises continue to develop children's wear market

A few days ago, at the two floor of Taihe Plaza, Shishi, CABBEEN built a brand new city image. It has both the leisure brand of the young tide young and the first independent Cabbeenlove children's clothing brand in Fujian.

It is reported that as early as July this year, CABBEEN CabbeenLove children's wear brand's first children's wear shop opened in Guangzhou. The brand is located at the age of 3-12. It is a brand of children's clothing that combines "subversive fashion, light luxury, street and sports".

Yang Ziming, founder and director of CABBEEN children's wear, said that next year there will be more than 200 stores for CabbeenLove children's wear.

In November 9th,

The group announced that the investor Zhuji surplus real investment and equity investment partnership (limited partnership) agreed to acquire 14.93% equity interest in Zhuji 361 degree children's Clothing Co., Ltd. (referred to as "Zhuji 361 degrees") through the subscription of additional registered capital, with a total price of 500 million yuan.

The 360 degree group Affiliated Companies, 360 degree (Hongkong) Investment Co., Ltd. will gradually pfer the 360 degree group children's clothing business to Zhuji 361 degrees through a series of internal restructuring, and Zhuji 361 degrees will become a 331 degree group's children's clothing business holding company.

Data show that in fiscal year 2016 and fiscal year 2017, the pre tax profit of 360 children's clothing was 195 million yuan and 169 million yuan.

In this regard, the announcement of the 31st degree group shows that the subscription will provide ways to obtain additional sources of funds to promote the further development of children's clothing business.

Children's clothing market offers opportunities for latecomers.

It is understood that for the domestic children's clothing, at present, the market share of each brand is not high, and no brand has become a worthy market oligarch.

Chi Chi consulting data showed that in 2017, except for Semir's

,

Apart from children's wear, the market share of other brands in the top 10 children's clothing industry in China is not more than 1%, and the figures added to TOP10 account for only 11.3% of the total market, while the number of foreign mature markets is 30%-50%.

This phenomenon is both an opportunity and a challenge to the latecomers of the market.

Yang Ziming said, for CABBEEN, the biggest advantage is the strong sticky fans that the brand has accumulated over the years, and CABBEEN's grasp of the trend.

The loyal customer base of CABBEEN brand covers "85 after" to "post-90s". Many "post-90s" are slowly entering the ranks of child rearing force. At the same time, the implementation of the comprehensive two child policy is implemented, and the family life of twins has become the pursuit of "85 after".

CabbeenLove children's clothing is precisely matching CABBEEN's loyal customer group's consumer demand upgrading.

Compared with the adult business, the children's clothing business has increased significantly in recent years, and to a certain extent, it has made up for the shortage of stores in recent years.

It is reported that in 2017, sales of children's clothing reached 11 million 807 thousand, an increase of 14.8% over the same period last year, making it the fastest growing business in every business of the group.

The operation summary of the three quarter of 2018 also showed that the retail sales of children's sales reached 310% year-on-year low double-digit percentage growth, which was slightly more active than that of the main brand.

An investigation report released by an information consulting firm also shows that Adidas has been in the forefront of the domestic children's sportswear market in recent years.

But Anta's children's clothing business also increased significantly. In 2017, Anta acquired the famous Hongkong children's wear brand Xiao Xiao Niu.

At present, Anta owns

children

Children and other brands have opened the multi brand strategy of sports children's wear.

Brand differentiation children's clothing has a way out.

With the rise of "post-90s" and younger consumers, the demand for quality and the pursuit of style in the future will make the space for brand development bigger, and the subdivision will be an opportunity for children's clothing development in the future.

"Localization of popular children's clothing brand, there is no new opportunity, local brands should take the original, personalized differentiated brand development path."

The industry believes that.

In this regard, CABBEEN also believes that the formation of brand recognition is extremely important.

"At present, there are many brands of children's clothing, but not many children do."

Yang Ziming said that CABBEEN's output of art and design in brand design is just as creative as today's children.

In addition, the industry pointed out that consumers will have higher requirements for fabrics and functionality than adult products. "Consumers are very sensitive to the quality of children's clothing, and the quality and materials of their products are parents' greatest concern."