Foreign Media: Ali'S "New Retail" Strategy Is Moving Beyond E-Commerce.

In the view of foreign media,

For the future retail industry vision: first, there is no boundaries between online and offline; the two is to enhance consumers' shopping experience through augmented reality, artificial intelligence, face recognition and other technologies.

Alibaba is also building a digital service ecosystem around consumers, sellers, service providers and content providers. At the same time, it aims to achieve this goal through the concept of "new retail" instead of relying solely on e-commerce business.

This week, the world's largest retailer took part in the online retailer conference held in Sydney.

Alibaba Group Australia and New Zealand business development director JohnO'Loghlen said, for Australian local brands, through the form of e-commerce.

The prospect of reaching consumers is still considerable.

"As a

E-commerce is still in its infancy, and it will also bring huge opportunities for local brands. "

O'Loghlen said that "one of the reasons for Alibaba's business in Australia and New Zealand is that it hopes to cooperate with local enterprises to help them understand the operation mode and rules of e-commerce, so as to help them achieve greater success in the Chinese market."

"In the long run, we expect enterprises in Australia and New Zealand to continue to develop well in the field of e-commerce in China.

Their products have a good brand image in the hearts of Chinese consumers, and the free trade agreement between Australia and New Zealand and China will help local businesses to better develop trade relations with China, which are the natural advantages of Australian and New Zealand businesses.

O'Loghlen said.

In terms of GMV (total paction volume),

It has become the largest retail companies in the world.

As of March this year, Alibaba's annual active customers in China's retail market have reached 552 million.

Alibaba's two largest e-commerce platforms are Taobao and Tmall.

At present, there are more than 2000 Australian brands and 700 New Zealand brands in Tmall and Tmall, many of which are the first to enter the e-commerce platform.

And the number is increasing almost every day.

O'Loghlen thinks, in fact,

The brand's performance on Tmall international is very strong.

In 2017, Australia ranked third in terms of sales volume.

Meanwhile, at the Alibaba double 11 shopping Carnival in 2017, Australia also ranked third in terms of sales volume. At the same time, Australia's local brands Swisse and BioIsland promoted the top five sales companies.

"We plan to launch 1000 Australian local brands to the Chinese market in the next three years.

At the same time, our cooperation with Australia and New Zealand is not limited to e-commerce. We have also successfully promoted the services of Alipay and Ali cloud. "

He said.

In the Chinese market, Alibaba is promoting the "new retail" concept, which combines the best shopping experience offline and online.

"We hope that through new retail, we can help more companies succeed in the digital age."

O'Loghlen explains that "this also means helping traditional retailers to restructure and strengthen their business models, including improving consumer shopping experience, improving inventory management efficiency and all aspects of retailing."

In order to better explain the concept of new retail, Alibaba recently opened two flash stores in Sydney and Melbourne, where you can experience advanced technologies such as augmented reality reload mirror, face recognition payment, and interactive store mobile games.

"It is possible to reshape the service form of retailers and the way they interact with customers," O'Loghlen said.

Recently, Tmall and Ford have opened a super test drive center in Guangzhou.

Consumers can pick up their favorite driving tests from more than 100 Ford cars in a driverless vending machine through Tmall or Taobao app for a three day driving test.

The entire booking process does not exceed 10 minutes.

He said: "through digital technology and mobile technology, new retail will provide a new and convenient way to reach consumers for traditional retailers."

Since 2015, Alibaba has successfully opened 56 stores next to the box line, which is a fully digitalized offline supermarket store. All kinds of experiences are driven by smart phones. Consumers can browse the shelves online or buy products online.

The box horse life provides consumers with a three in one consumption experience, including technology driven online delivery, store purchase and store consumption.

Consumers can scan two-dimensional code to get product information. Meanwhile, the chef in the shop can make fresh ingredients for consumers at any time, and consumers who live within three kilometers of the store can also get goods directly in the next 30 minutes.

Alibaba has positioned new retail as a core strategy to maintain its innovative edge in the field of e-commerce.

In the future, Alibaba hopes to create a new consumer oriented shopping experience for online retailers through its online and offline resources and experience.

At the beginning of this year, Tmall began to provide consumers with the option of "pre test and buy".

Specific users can receive clothes for free and try them on for 7 days.

If they decide to retain, the cost will be automatically deducted from Alipay account.

If the clothes are not suitable, consumers can return them free of charge.

As of June, a total of 14 thousand brands from 15 countries participated in the service.

O'Loghlen believes that AI is the most basic technology infrastructure behind this.

"In fact, AI technology has become the core skill of Alibaba e-commerce, which helps guide consumers to complete a series of shopping processes from selecting commodities to buying goods and then pporting them."

"For consumers, he can get personalized product recommendation, more accurate search results, and some of the potential needs that consumers have not yet realized.

This also means that online commodity information can recommend more personalized product information based on consumers' shopping habits and historical records.

AI will also help businesses and consumers enhance interaction and communication.

AI customer service can answer the usual questions of consumers at any time, and will also help businesses reduce the delivery time from a few days to a few hours.

Earlier this month, Alibaba launched the FashionAI.

FashionAI uses machine learning and image recognition technology to disassemble, classify, and learn complex fashion elements and fashion schools.

It has the experience of 500 thousand costume collocs, and can offer 100 suggestions for wear and wear in one second.

The AI solution also extends to offline consumption scenarios.

Under certain specific offline stores, consumers can try out clothes in the smart fitting room. The screen in the room will automatically identify the style of the clothes and put forward different styles of collocation suggestions. Consumers can choose collocation directly in the digital fitting room and check the upper body effect, or even choose to buy directly or order online.

AI technology is a highlight of Alibaba in the Chinese market. Now Alibaba has brought this technology to Australia to benefit local enterprises. At present, Ali cloud has already worked with Iconic, an Australian online retailer, to launch an online visual search tool.

The tool has the ability of machine learning of Ali cloud. Consumers can upload photos of goods they want to upload to the application, and they can search for relevant product information.

At present, this application has covered 50 thousand products from 800 brands.

O'Loghlen said Alibaba group's vision is to build a business infrastructure to help businesses get global development.

Its grand goal is to create 100 million job opportunities in 20 years, empower 10 million enterprises, and provide services to 2 billion consumers in the world, accounting for 1/3 of the world's population.

To achieve this goal, Alibaba is building a digital service ecosystem around consumers, sellers, service providers and content providers.

At the same time, in order to support the localization development of overseas business, Ali cloud also set up a data center in Sydney in 2016.

O'Loghlen said: we are also helping businesses to access Alipay mobile payment to better meet the demand preferences of Chinese tourists, immigrants and students.

At present, Alipay has reached cooperation with some 1 000 businesses in Australia. After the agreement reached between Alipay and CabchargeAustralia this year, 22000 taxis in Australia can accept Alipay payment.