Rising Prices Of Down Products Make The Phenomenon Of Adulteration Frequent. Jinjiang Enterprises Are Fighting Against "Glue Velvet".

In recent years, all the way up.

The price of fake adulteration is frequent and has seriously affected it.

Healthy development.

In July 30th, in view of the serious phenomenon of "glue velvet" fraud, the China feather and down Industry Association issued a proposal. The proposal put forward the harm and influence of "glue velvet", and more clearly pointed out that the emergence of "glue velvet" is the market scene of unfair competition in the industry, and it is also a kind of illegal behavior that is shoddy, fake, fake and fake, and resolutely resist the "glue velvet".

"The more expensive the product is, the easier it is to produce moths!" "this kind of adulteration of glue" is a great harm to the whole industry.

The emergence of "glue velvet" has led many unknown buyers to spend money on inferior products.

The publication of the proposal has attracted the attention of the industry.

Yesterday, the reporter called nearly ten local clothing enterprises, most of the relevant responsible persons have just learned, shocked.

"We also see the proposal before we pay attention to this matter. At present, we have informed the relevant procurement departments to pay attention to this matter and check the existing materials."

Tan Wanchang, senior manager of Anta quality management center, told reporters that "glue velvet" has great influence on enterprises.

Not only can not achieve the effect and quality of the natural feather, but also will have a negative impact on the brand.

What is "glue velvet"? Reporters from the state

Wang Zhiyong, deputy director of the quality supervision and inspection center, was informed that the so-called "glue velvet" was sprayed on the pile with a chemical adhesive, and the velvet silk that did not belong to the cashmere,

Dust is attached to velvet and sold as cashmere, which claims that it can reduce costs and increase profits.

"Obviously," glue velvet "is some supplier's unscrupulous way of making profits.

However, if the enterprise purchases by accident, there will be more after-sale problems. For consumers, the down jacket of "glue velvet" will not only affect the comfortable experience of the products, but the so-called "glue" may also endanger the consumers' health.

In addition, the product will soon run out of fleece and fleece after it is used. "

In Wang Zhiyong's view, such a phenomenon will not only bring a hidden danger to consumers, but also affect the corporate image.

He pointed out that consumers do not always pursue low prices, but only the inferior products of bad businesses lower the price, so that consumers feel that they have made the right choice, but they eventually find themselves cheated.

Such a sense of deception is not only a brand, but also an entire consumer market of feather and down products.

In view of the feather and down material enterprises

The influence can not be underestimated and has great influence on the reputation of the brand. Wang Zhiyong suggests that enterprises must control the source well before they can stabilize the quality of products.

"When purchasing, enterprises must identify with senior experience personas, or seek professional institutions to identify them."

"In fact, this phenomenon has been frequent in recent years, but many enterprises have not yet realized it.

The proposal issued by China down industry association has made more people aware of the seriousness of the situation.

Wang Zhiyong said, leading

To raise the grade of "made in China" products requires the joint efforts of peers and resolutely resist inferior products and counterfeit products.