After The Charm Of Paris, Gucci Raf Simons Is Going To Show.

Besides Gucci and current Raf Simons, there are still many shows to Paris.

Two days ago, Gucci just announced that he wanted to move the great show from Milan to Paris in September. Back foot, Raf Simons also said he wanted to run the next show in Paris. Previously, as the chief creative officer of the US brand Calvin Klein, Raf Simons moved its brand show to New York with Calvin Klein.

At present, apart from knowing that the show will be held in June 20th, other information about the show is not announced. Therefore, it is not known why Raf Simons made such a plan. But this decision should not be too surprising. Because Paris is the origin of Raf Simons personal brand. And Gucci, in order to "pay tribute to French culture" instead of moving to the show, the decision of Raf Simons carries some meaning of return.

However, the conjecture that follows is worth pondering. Dazed, the fashion media, mentioned in related reports. Does this mean that Calvin Klein can also appear on the agenda of Paris fashion week?

In the fashion world, Paris has always been a magic presence. In addition to Gucci, Raf Simons, Altuzarra, Vera Wang, Monique Lhuillier, Rodarte, Proenza Schouler and other brands, there have been moves from Paris to other places.

In June 2017, New York Times published a feature story about designer Thom Browne. The article has written Browne as an undervalued designer in New York who has written Paris as a proof of Browne. The time for publication is before Browne's first Paris show. 　　

Thom Browne show

In this connection, perhaps Paris can gather around the world. fashion Media, especially fashion week, will give the city enough attention to all the fashion media and even the non fashion media. This means that the same product launches can often get more exposure and get better influence in Paris.

On the other hand, Paris has been on the agenda four times. fashion week The last. This also makes the city tend to attract buyers with the largest demand for orders. From the perspective of brand operation, Paris has also become an important part of brand marketing.

Of course, Paris can also become the inspiration for many brands, whether from the historical accumulation of art or fashion. The reason why Gucci went to Paris shows is this reason.

The emerging force in the fashion industry also regards Paris as a sanctuary and a goal. It regards Paris as a kind of honor and better publicity. Over the years, there are Chinese brands going to Paris to do the show.