Bo Ka Visited Clothing Wholesalers: How To Grasp The Internet +, Develop A New Fashion Wholesale Mode?

Under the Internet era, all walks of life have been hit. As a member of the traditional industry, 99% people are distressed. How should we sell?

Wholesale clothing as one of the most traditional business models, in 80 and 90s, irrelevant design has nothing to do with quality promotion. There is a business door as long as there is a stall. That era has created a pattern and created many people to become rich.

But with the development of Internet technology, the business mode has been completely overturned, and the speed of the traditional guard has been caught off guard.

99%

Mr. Zhang, a garment trader who has been in the market for 20 years, has stalls in the thirteen lines and Shahe markets. The annual income of tens of millions of peak periods is now increasing. Now that online brands are eating away, turnover is declining year by year, and business is becoming more and more difficult.

This is not the individual phenomenon, but the confusion of most clothing people.

Recently, the design of Guangzhou's thirteen row clothing wholesale market, Shahe wholesale business circle, and dozens of clothing wholesalers in-depth exchanges, draw a common ground: do not know how to use the Internet to sell goods?

The Internet is the trend of the times. We must adapt our new thinking to the new development.

Most of the clothing wholesalers' ideas stay in the 80s and 90s, and wholesalers can manage the supply organization well. Through wholesale market stalls, small wholesalers follow the ideas of large wholesalers, move from big cities to small cities wholesale, and where the source of goods flows, regardless of the shipment.

In our view, this is a typical passive wholesale mode, so long as there are explosive products, a good performance price ratio can create miracles.

But consumers often exist, and explosive products do not always exist.

How to Internet + clothing?

In the face of the threatening Internet, how can we pform our clothing wholesalers to the Internet? 3 suggestions for the wholesalers are:

1, establish brand thinking.

Many small and medium-sized clothing enterprises feel that they are only small businesses, but not brands.

But in today's era, which brand is not familiar to us, which is not a brand endorsement for a century old shop? It is a permanent solution to establish brand thinking and pform brand operation.

Brand management is to abandon and do business solely around brand positioning.

The way of brand needs to have its own brand belief, proposition and brand mission.

If you don't have it, you can find professional people to find professional company planning.

For example, our Guangzhou Bo Ka clothing company has served more than 300 well-known brands of men's and women's clothing. From the preliminary research and negotiation to brand style positioning, pricing strategy and so on, all professional teams should follow up and do one to one service, so as to help businesses understand the needs of consumers and avoid homogenization of products, instead of headless flies and disorientation.

2, design oriented

Copy and roasted goods have become the proper terms in the clothing industry. We can see what the market fire will sell. We can win the market all over the world 5 years ago and 10 years ago, but this pattern is no longer applicable now.

Although the soul of a brand is a product, the design of the product is the design of the product. Therefore, clothing design is the top priority, so the professional designer should not only understand the market and understand the trend, but also have the ability to grasp the future trend and the judgement of marketing.

But for most small and medium-sized clothing enterprises, how to cultivate a competent and professional design team is difficult? So may as well find a professional design company to avoid personnel cost management.

(professional designer of fashion design)

Our design is a professional and experienced 30 professional designer who uses scientific methods to analyze color fabrics and market popularity for targeted development, and use big data to help customers develop.

3, Internet management mode

The rise of Internet + has eliminated backward and complicated management mode, which has greatly improved the efficiency of communication and management.

The traditional clothing wholesalers mostly stop at the pen and paper stage, and take a small book to change them, but they often make mistakes.

For example, when we record orders, it is very easy to be disturbed, there are errors; when we send a small amount of goods in logistics, we send the wrong goods and send the wrong addresses and so on.

Therefore, tradition

To abandon the customary mode and management mode, we must not rely on man to man tactics. We must establish a strong information system in the background to help meet the interconnection between the shop side, the functional end and the factory end, so that the upper and lower employees will know the goods for the first time and facilitate data analysis and inventory.

In the Internet age, if you don't accept it and insist on fighting alone, it will be a dead end. If you accept and try, you may get stuck in it.