You Can'T Understand Big Cards, But You Can'T See This Logo.

In 2017, you must be impressed with this logo.

This is the joint venture between Supreme and LV at the beginning of this year.

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Over the past six months, the heat of this series has not diminished. It has not only limited the price but also turned the price several times. It has also become the fashion benchmark of the star's airport styling and friends circle show.

The joint design of this joint venture and its simplicity is to combine the two brands of Logo together, and the editions of each single product are also very ordinary. What is the reason for making this "big red robe" so popular?

Supreme, born in New York in 1994, has been a representative brand of street culture in the United States for 23 years. After gaining the favor of Teng Yuan Hao, the trend godfather of Japan, it entered the Japanese market and started a trend storm in Asia.

Prior to the cooperation with Louis Vuitton, Supreme has successfully worked with Nike and Vans sports brands. This time, cooperation with LV is clearly a major turning point for the brand to enter the business and luxury industry.

Compared to Supreme, Louis Vuitton's reputation is more widely known. It was born in France in 1854, and is famous for its high quality luggage.

However, cooperation with Supreme is not the first time that LV has collaborated with tide brands. As early as 2008, it launched the Louis Vuitton X COMME des GARCONS series with Japanese designer Chuan Jiu Bao Ling. In addition, LV also worked with a musician and designer Kanye West to collaborate with a Kanye.

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Compared with these cooperation, this cooperation with Supreme has produced different sparks.

Due to the limited amount of joint names, all the single items have been fry on the Internet once the series has been launched, and a printed sweater can be fry to 60 thousand. A T-shirt with only logo will be over 10 thousand yuan.

Not only overseas celebrities and tide people have changed this bright red color, but whether they have shown their self timer photos in limited amount also reflect the fashion sensitivity of a domestic star.

Lu Han, Wu Yifan, Edison Chan, Willber Pan, Yang Mi and so on all speed up "Dahongpao" income capsule.

The accessories of the series are mainly Supreme red, and the product design range is in addition to the following

Besides, it also covers a series of hot single products such as key chains, mobile phone shells, skateboards, wallets, hats, scarves and handbags.

Since this series has been published, it has always been the fashion of absolute heat events, and the discussion on it has never ceased.

Today, the Supreme street corner brand does not have a brand entity shop in China, nor even an official direct brand online shop. However, in China, more and more young people who like street fashion brands have aroused huge repercussions and snapping up.

Brand Co branding is a kind of marketing between brands. The joint fire between Supreme and LV has raised the height of both sides in the fashion circle. The weather is getting cooler, and the autumn and winter series will not arrive as agreed. Can it bring us unexpected surprises?

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