International And Domestic Channel Brand Stores Are Accelerating Expansion.

Following the crazy expansion of cosmetics stores in recent years, the domestic clothing and footwear brands facing operational pressure have begun copying the model since last year. The hopes of growth, such as Taiping, Metersbonwe, and Saturday, are all here.

A few days ago, Saturday announced a non-public offering plan. Among them, "fashion IP new store and supply chain construction project" has become one of the purposes of raising funds, revealing that the brand will increase the intention of brand collection store layout.

There are people in the industry who believe that multi category or multi brand stores can meet the needs of diversified consumers and contribute to upgrading.

Store time, increase the probability of sales; some experts believe that the positioning differences between brands, management mode and so difficult to control, a simple collection can not achieve expectations.

What is a collection store? A store is a collection of products of multiple categories or brands in a shop for unified operation. The former is still operated by the brand side while the latter is managed by the shop side.

Brand collection stores are quite mature in the European and American markets. The most obvious multi category collection shops are fast fashion brands, such as GAP, HM, ZARA and so on.

The representatives of many brand collection shops are Lian Crawford, which gather women's clothing, men's wear, footwear and accessories, underwear, jewelry, cosmetics and household fashion products from all over the world.

Over the past year, domestic enterprises have begun to bet on the collection stores of many brands, attracting the attention of the industry.

At the end of December 2016, Metersbonwe opened a "four major style shop collection store" in Kunming, that is, a store with the four major styles shop of the new state of America.

In January 2017, the first collection shop of Jiangnan cloth dress "Jiangnan cloth Yi +" opened, the store gathered its high-end women's clothing LESS, men's wear sketch, women's wear JNBY, paradox collection and the JNBYHOME5 brand launched at the end of last year.

In April 29, 2017, the Taiping bird brand collection store, which covers an area of 1200 square meters, opened in Wuhan. It gathered three brands of PEACEBIRDWOMEN, PEACEBIRDMEN and MiniPeace under Taiping bird's clothing. It paid more attention to the younger and personalized display space and user experience to attract consumers' attention and demand.

In fact, most of the brand pformation is based on the rapid decline in the performance of traditional business models.

It is understood that in the past 2014~2016 years, nearly 1 brands of shoes and clothing brands have been closed in China.

Daphne, Anta, seven wolves and other famous brands, overseas market shoes and clothing brand brand also appeared the same situation.

According to the statistics released by the National Bureau of statistics in September 2016, China's clothing market increased by only 6.7% in September, which is the worst performing category.

In contrast, the international and domestic channel brand collection stores are accelerating and achieving a sustained growth in adverse sales.

Among them, ZARA sales revenue increased by 15.4% over the year, and profits increased by 15%; the FOLDER multi brand shoe collection store in Korea's clothing and entertainment group had more than 900 thousand sales on the opening day.

And the brand of domestic shoes and clothing that began to turn to multi brand stores has seen some success.

According to Taiping bird 2016 annual report data, as of December 31st, Taiping bird sales increased by 7.06% to 6 billion 320 million yuan, net profit decreased 20.2% to 428 million yuan over the previous fiscal year, all lower than previously expected.

However, the reporter learned from Taiping bird's fourth quarter annual report 2016 that its fourth quarter single quarter revenue grew by 12% compared to the same period last year, and the decline in net profit also narrowed.

During this period, it was the time when the birds managed to organize the store.

According to the 2017 Taiping bird financial budget, the company's revenue and net profit were 7 billion 200 million and 450 million, respectively, up 14% and 7% respectively over the same period.

According to the latest 2017 first quarter earnings report, Taiping bird opened 38 new stores, 67 franchises and 5 joint stores. At present, the number of stores under the Pacific bird is 4145, an increase of 9.05% over the same period last year.

In addition, listed companies

On Saturday, the first half of 2017 announced that the net profit in 2017 was 20 million 156 thousand and 500 yuan to 26 million 203 thousand and 500 yuan in 2017, compared with 20 million 156 thousand and 500 yuan in the same period last year, up 0% to 30% over the same period last year.

The announcement shows that one of the reasons for the company's prediction is that in recent years, the company has adjusted the channel structure. The newly opened brand store "SATURDAYMODE" is in good condition, and the main business revenue of the company is expected to increase slightly.

In May 2017, the annual general meeting of shareholders will be held on Saturday.

At the meeting, He Jianfeng, deputy director of the Confederation, said that in 2017, it will continue to increase investment in brand collection shops, and it is expected to reach 150 by the end of 2017.

By the end of 2016, there were 96 brand collection shops in shopping centres in key cities nationwide, which were partly adjusted by inefficient department stores on Saturday.

The heat of brand collection shops continues to grow. It brings opportunities to traditional shoes and clothing enterprises, but it also faces challenges.

Some experts believe that the emergence of the store is a trend in the market, not only to meet the diversified needs of consumers, but also to enhance the time of customers staying and increase the probability of sales. Some people believe that most of the brand collection shops of domestic enterprises are in the growth stage, the positioning differences between brands, the management mode and so on are difficult to control, and the simple collection can not achieve expectations, there are many places to pay attention to.

Lin Huiying, the responsible person of Guangzhou Ying Zi Mei Zi clothing Limited company, believes that the brand collection shop has many kinds of brand collections, providing customers with many styles and many occasions, and meeting different needs of different customers.

Compared with a single brand store, the goods of the brand collection shop are relatively diversified, and customers can have more choices.

The fashion hot mom, Miss Zhang, also believes that a lot of brands and categories can be sold at a time by the brand store, saving a lot of time.

The responsible person of Guangdong clothing and apparel industry association also said that the diversity and richness of the products will prolong the time of customers staying in the store.

This will help to increase turnover and promote sales.

A Li clothing industry observer suggests that under the impact of the Internet, brand collection stores can provide customized services to customers and form differentiated operation with online services.

After adjusting through the customs shop and going to the stock market, will the shoe and clothing enterprises make the adjustment strategy, will the layout store be turned into a profit? A senior famous clothing brand who did not want to be named told reporters that it was not the case. "Many brands have decided to open a brand store when their revenues and net profits are not ideal. However, the positioning differences between different brands and the difficulty in controlling the management mode are the difficulties in developing the store."

The high level said that the store should have a personality, find the core competitiveness, do a good job in brand portfolio, product mix and channel combination so as to achieve "profitable" in real sense, instead of losing a wife and a soldier.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.