How To Clean A Rare Hermes Scarf?

How to clean a precious thing

(Herm s) scarves, which still shine after years of use, is believed to be a difficult problem for many Hermes fans. Hermes has finally given the solution: self cleaning and dyeing of special washing machines.

According to the world clothing and shoe net, Hermes has launched Hermes scarf Herm sMatic in Paris, Geneva, Basel, Strasbourg, Amsterdam, Munich and Kyoto in September last year.

After great success, Hermes opened the service again in New York on -18 June 7th, and it was completely free.

The exact address of the New York Hermes flash cleaning shop is located at Gansevoort Street 90. The appearance of the building is the symbolic orange of Hermes.

When you enter the shop, you will find that the symbolic orange of Hermes is everywhere in Herm Smatic. Every floor, chair, whole body mirror, washing machine, and scarf box are all exceptions.

There were hundreds of orange boxes stacked on the wall, printed with Herm s Wash, Dip Dye and Surteint (Hermes washing, deep immersion and cross staining).

A special space next to the orange washing machine is used to show the Hermes classic printed scarf series including: Brides de Gala, Quadrige, Festival des amazones, Les Cl s, and the single price is 350 euros.

The store is also staffed with white uniforms to provide customers with advice and technical assistance.

The exclusive French name of the Hermes scarf is "Carr e", the first Hermes medium square scarf (70 centimeters *70 centimeters) produced in 1937 to the popular 90 cm *90 cm large square scarf (weighing 65 grams), and the manual textile and printing process of CARR E has been completed in Lyon, France.

Since 1937, Hermes has launched 2000 unique scarves.

It is especially famous for its symbolic "horse" theme.

The classic Brides De Gala Gala pattern was designed in 1957, and has produced more than 70 thousand so far.

According to statistics, a Hermes scarf will be sold every 25 seconds around the world.

Such a well developed scarf is of course not a customer's ease at home, let alone throw it into the washing machine.

The self-service laundry system developed by Herm sMatic color team will ensure the professionalism and systematization of the scarf washing process.

Each scarf will be professionally deep disseminated (three colors are pink, tannin blue or purple), which covers every detail of the scarf, even if it is the shallowly colored place.

Take the scarf with black and white flowers as an example. After the professional dyeing, only the flower parts will be colored, and the black background will not be affected.

The entire washing process (from washing to drying) takes 2.5 hours.

The pre washing step removes the decolorizing part of the scarves and is easier to wet after dyeing.

Salt is used in the dyeing process to ensure that the scarf is saturated after dyeing.

Next is cleaning and rinsing, removing excess dyes.

Finally, dry the scarves.

Customers will be able to pick up their new Hermes scarves in 48 hours. In addition, customers will be sent back to the scarves by mail in June 18th (Sunday).

One thing that needs to be emphasized here is that Hermes hopes to convey the trend of popularity and dusty beauty of ancient and accessories through flash cleaners.

At present, an old Hermes scarf is used.

The price of the consignment platform Real Real is about $250 -400 dollars.

Herm sMatic not only enhanced the communication between the brand and the familiar customers, but also attracted a large number of new customers.

The Herm New York sMatic is actually standing in front of the New York Hermes new store, which will open in the spring of 2019. The store will be located near the Gansevoort Street 46-48 in the near future, covering an area of 930 square meters.

On July 20th -26, Herm sMatic sMatic will follow the airborne Capitol Washington, followed by Nashville (October 11th -5) and Losangeles (November 15th -19).

More interesting reports, please pay attention to the world clothing shoes and hats net.