Department Store: Foreign Investment Sink Into Electricity Supplier: Embrace And Attack

According to the world clothing shoes and hats net, in the past 2016, welcome to Beijing. The business of the city bid farewell to some old acquaintances and usher in some new faces.

These changes are changing the direction of Beijing's commercial development, and slowly sculpting the new look of Beijing's commercial development.

In the physical retail industry, department stores are the first to be the leader.

This year, with the exception of closed stores, many department stores in the city have also lost their performance and broken their wrist shops.

Since the beginning of this year, there are 7 stores in Beijing's department store, of which 5 are foreign-funded department stores and foreign capital.

Become a major disaster area.

After 11 years of operation, Daixing store, a Japanese department store brand, was closed in July 1st. The new ten mile shop and the Sanlitun Food Museum in the halls shopping center also terminated the operation in Beijing in November and December respectively.

In September 14th, Baisheng group, the largest department store in Malaysia, has announced the sale of all the shares and related shareholders' claims of the Affiliated Companies, the largest Chinese department store in Beijing. The Parksun Sun Palace store closed in October 31st.

In November 8th, the British Marsha group announced that it would close all 10 stores and withdraw slowly from Beijing, due to continued losses in the mainland stores.

Apart from foreign department store brand, domestic retail enterprises also failed to escape from the cold wave.

Beijing Hualian Group continued to eliminate the BHG department store format. In August 15th, BHG (Beijing) Department Store Co., Ltd. was closed to Majiabao store, and will be upgraded to a shopping center next year.

The floated shopping center, which is plagued by property disputes, was successful. In September 19th, Hua News Limited by Share Ltd bought the shopping center for only $1.

The department store industry has been closed to the wind, and e-commerce has been interpreted as the culprit of closed businesses.

But this is not the case. It can be said that consumers have long abandoned the department stores that are still reluctant to make progress.

It is the last straw to crush camels.

It is not hard to find that the retail businesses that are closed this year are mostly brands that have not been adjusted for many years.

At present, most traditional department stores in China still operate on the joint mode of collecting rent from merchants.

However, with the change of consumption mode, the disadvantages of this mode also gradually appear.

The traditional department store management team should participate in the operation level, unified planning and unified management, but no product development, no industrial chain integration, only a "two landlord".

Strategic pformation has become an insurmountable realistic problem that lies in front of traditional business. This single format has been unable to satisfy consumers' "one-stop" diversified experience consumption needs. If traditional business wants to revitalize, it must be strategically pformed and imminent.

For foreign department stores, there are people in the industry who have lost their foreign characteristics and lost their retail essence in Beijing.

In addition, the department stores did not take the right products and marketing strategies, resulting in the overall decline in profits in China.

The response of foreign department stores to the domestic market is not sharp enough. Most foreign-funded enterprises need to wait for headquarters' opinions. However, the market background of culture, life and consumption is different, and headquarters's ignorance of Chinese business culture and consumer psychology leads to the final decision of its business strategy can not achieve the one hundred percent match.

While the old department stores are declining, the vitality of shopping centers has risen rapidly and exploded.

This year, a total of 14 shopping center projects were opened, and more than half of them were concentrated in Nancheng.

Dongcheng, North City and the golden section of the city center are getting fewer and fewer. There is room for location in Nancheng. Under the centralization of market demand and real estate vacancy, Nancheng is more and more favored by commercial real estate.

However, whether in the northern part of commercial facilities or in the southern part of the developing area, commercial real estate projects should be guided by the needs of local residents.

"Because of the lack of facilities and the idea of building should be abandoned, developers should be from the real needs of the radiated residents as a breakthrough point, and constantly adjust."

The person in charge said.

For shopping centres, the era of intense competition has arrived.

After the introduction of the format, it is necessary for businessmen to make reasonable planning space, based on the analysis of the consumption crowd in the business circle. Secondly, besides paying attention to the format, we should pay more attention to the quality of the business and the consumption level of the business circle. If positioning and investment deviations will affect the pformation and upgrading effect, the new shopping mall should be promoted and publicized, which will arouse consumers' concern.

The rise of shopping centres seems to explain the downturn in department stores.

For Beijing consumers who are knowledgeable, demanding and demanding, department stores can no longer meet their daily shopping needs.

More shopping centers with novelty, fun and experience have become "new sweethearts".

Under the pressure of homogenization competition, rising operating costs, shortage of professional buyers, shopping center impact and e-commerce invasion, China's department store industry has been developing towards a self run mode, accelerating the development of its own e-commerce platform and expanding its full channel sales.

In order to get rid of the current slump, many traditional department stores and shopping centers have been seeking pformation.

New business models such as thematic business and experiential business are emerging and become the focus of this year's and next year's department stores.

At the same time, the community shopping center will give full play to its advantages.

What really causes the public to often consume is the neighborhood type of business near the residential area. It is not necessary to go too far to solve the problem of daily consumption.

From the mature market experience, community business consumption has accounted for 60%-70% of the overall business.

In addition, in the era of colouration of department stores, how to make shopping more professional and differentiated, and how to make use of mobile Internet O2O and new payment methods, how to make shopping easier and more convenient, and how to study the increase of business performance has become the focus of the department store.

Electricity supplier: join in the attack

The cold and hot capital market alternates to accelerate the tide of electric business.

There are bound to be stragglers in the former startups, but there are more new players in the public view.

The scale of electricity supplier entrepreneurship accelerated the construction of its own closed loop ecosystem in the same year. At the same time, it built up the alliance front and moved towards convergence. However, the gradual fading of demographic dividend also posed new challenges to the development of enterprises.

From the perspective of the overall market environment, the electricity supplier industry in 2016 has been growing more rational and mature despite the continuous waves of the electricity industry. In 2017, it will still show more vitality.

After the second half of 2015, there was no improvement in the living environment of entrepreneurs in the e-commerce industry in 2016.

Despite the news that companies are getting financing from time to time, enterprises that have been defeated in the tide of development are more likely to touch the people in the industry than those who get financing.

Since the beginning of this year, a number of Internet start-ups, including Honeynet, Bo Pai car, delicious 77, magic department store, have been declared bankrupt.

Some of these enterprises have been known as "rising stars" slowly rising in vertical electricity providers, but they failed to withstand the test of capital cold winter and market competition.

The ups and downs of start-ups can not simply be attributed to the lack of interest in capital.

Enterprises that exit early or fail to burn money or fail to be mentally unstable may lose their draught, but their essence still cannot be separated from the crux of low viscosity, serious homogenization and unclear profit pattern.

There are enterprises showing a trend of sadness, and enterprises are also sticking to the battlefield.

Such as the fresh fruit of the fresh market, and soon after the introduction of Suning investment, they took the stake in the market under the joint China counterattack line. In the cross border area, the electric power enterprises such as foreign terminals and honey buds were further precipitating their overseas and offline layout according to their own development advantages.

In addition, in the Internet + health care, second-hand trading, net red live and other sub markets, also showed the momentum of the rise.

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Senior media man Jia Penglei said, in the past few years, the development of the Internet industry, entrepreneurs have two kinds of mentality performance is very obvious, the first is to grab dividends, it seems that there is no bonus market can not develop; second is to hold thighs, but when the vast majority of people are standard BAT thigh, then the electricity supplier industry can only be a giant's world.

In Jia Penglei's view, the electricity supplier industry has entered the second half, the so-called first half and the second half are equivalent to shallow water and deep water area.

In shallow water, everyone can enter, but in the deep water area, we must consider the hard power of enterprises.

In the new development period, start-ups do not have to follow big guys to do things. They should also innovate rules and seek breakthroughs in a healthy and innovative way.

When entrepreneurial enterprises are struggling to survive in a desperate situation, the comprehensive electricity supplier with the size of the body has not stopped.

The jungle rule of big fish eating small fish has always existed in the electricity supplier industry. This is reflected in the survival environment of small and medium-sized enterprises, and on the other hand, it is also reflected in the trend of holding companies in scale enterprises.

Following last year's "star collision" of Ali Suning, the two countries' cooperation has made new progress this year, not only speeding up the opening of sales channels and logistics resources, but also setting up a new company "cat Ning electricity supplier".

Confronting Ali Sue Chaanning is the strategic alliance between Jingdong and WAL-MART.

This year, Jingdong has made great progress in attracting partners.

Buy dada, take shop No. 1, hold WAL-MART.

It is not difficult to see that cooperation between scale enterprises is not to have a greater say in the fierce market competition.

As far as Ali Suning camp is concerned, one side has sufficient flow resources, and one side has a high-quality logistics system, which combines two phases and benefits others.

For Jingdong and WAL-MART, the former needs to expand the category, while the latter wants to expand channels in the domestic electricity supplier market.

As a catalyst for the new pattern of the industry, the competition of the electricity supplier industry has gradually taken shape in the promotion of giant alliance.

Another major development trend of electric business enterprises is to optimize their own structure and build the ecosystem.

This year, Jingdong announced the liberalization of logistics resources and shifted from enterprise logistics to brand operation. Ali integrated Juhuasuan into Tmall to create a new form of retail marketing. In addition, Gome integrated network retail resources set up Gome Internet Ecos Corporation to create a closed loop of business ecology.

Since Ma Yun put forward the concept of "new retail", although this view has been questioned by some retail entities, it is no doubt that the whirlwind of the diversified convergence of the electricity supplier industry is again blowing up.

Online competition is increasingly fierce market environment, more and more business enterprises need to return to the essence of business.

The supermarket industry has bottomed out, but it will take some time to rebound. At present, it is at the bottom of the L development route.

In 2016, there were still shops in Beijing, but only occasionally.

According to the statistics, Zhuo Zhan shopping center Zhuo exhibition supermarket closed, BHG first opened fumadian and Shijingshan Hualian Commercial store closed, wumi SHANG Jia member store closed.

The reasons for the four closed supermarkets are not bad management.

Zhuo Zhan shopping center has been in an awkward position for a long time. On the one hand, the five gourmet cinema and the first floor of the gourmet area are unusually hot. On the other hand, the other areas are always cold and unpopular. Brand withdrawal has become a common phenomenon, and the Zhuo Zhanchao City, which is located on the top floor of the underground level, is gradually unable to support. The baking and fresh counters have been removed, and the rest of the food and drink and daily necessities are supporting operation, but ultimately it is difficult to escape the fate of closing shop.

Wumart SHANG Jia store is an attempt of the Wuming business group, which has been engaged in hypermarket and supermarket operations for a long time. It has gone through the trouble of competitors such as supplier failure and so on when it opened in August last year. However, it has been insisting on adjustment in operation. Reporters at different times this year made many surveys to SHANG Jia member stores, and the sales volume of the stores was not satisfactory. Later, even the threshold of using membership cards was no longer set up.

Although Wumart has many support and great hopes for good member stores, but because of the competitiveness and location of goods, and so on, as the first local member store, the member stores started to adjust to other formats after one and a half years of opening.

BHG first opened the shops in Fumao and Shijingshan Hualian Commercial stores, which were closed in the second half of the year. However, up to now, it has not resumed business.

BHG has been famous for its high-end supermarkets in the Beijing market, but in recent years it has been running poorly, and there have been frequent news of changes in stores.

In its third quarter report, Hualian comprehensive supermarket said that there were 13 new stores, 10 supermarket and 3 senior stores in the first three quarters, 17 stores, 16 supermarket and 1 supermarkets.

At present, there are 169 stores in the Hualian comprehensive supermarket, 143 life supermarkets, 26 high-level supermarkets, and the newly opened stores are mainly concentrated in North China.

In the fourth quarter of this year, we will also plan 12 new stores, 20 life supermarkets and 2 senior supermarkets.

The root cause of poor management is that it can not satisfy the growing and changing demand of Beijing consumers, while other new brands that cater to consumer demand have also broken through.

Reporters found that in 2016, there were some new faces in the retail market of Beijing. Jing Kelong launched the new store "Jing Jie fresh" (July) and the Yonghui supermarket's membership store into Beijing (July). The first flight supermarket launched the first batch of sofly (September). The first agricultural logistics company launched the "first food fresh" store and the first farm convenience store. The original store of the store was pformed into a GEC import commodity center, while the Zhuo exhibition supermarket was closed, but the one of the remote Tianjin (China) Free Trade Area East Xinjiang direct import center became a new choice for consumers.

Unexpectedly home

A comparison of opening and closing shows that in 2016, there were far more supermarket stores in Beijing's retail market than closed stores, which closed to traditional traditional supermarket stores, while the newly opened stores showed two characteristics of fresh and imported products, which implied the pursuit of quality consumption in Beijing market.

This also guides the direction of the development of the supermarket in the 2017. Under the premise of defining the consumer's intention, it is the way to survive better to adapt and satisfy the consumption demand.

It is worth noting that in the general direction of Beijing's easing of the core functions of the non capital city, various wholesale markets in the Beijing market in 2016 are also closing down. All the lights, golden five star building materials, West River stone market, Tianfeng market and so on have been closed down and adjusted, or Beijing has moved to Hebei, Tianjin and other surrounding areas, or in situ upgrading and pformation, and continue to serve the surrounding consumers. The golden Five Star Building Materials City will be pformed into a large high-end commercial body and Tianfeng Li market to upgrade to a one-stop shopping life MALL.

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