Chinese Custom Lingerie Flashes In London Fashion Week.
London 2017 spring and Summer Fashion Week fashion show, China custom
Underwear brand
AtoG has released 4 exclusive custom lingerie styles with another Chinese fashion brand ANNDERSTAND. AtoG has become the first Chinese underwear brand to go on the two stage of the world's four fashion week in a year.
The underwear launched by AtoG on this fashion week is designed by Yu Song, a new Chinese designer of the ANNDERSTAND brand. Her works are both practical and unique, and they are stunning in the show on the day's display.
Exquisite underwear, even the model on trial, can't help but hope to bring home.
Martin Roberts, chairman of fashion show, praised highly the work of AtoG.
He said the fashion show is to give young people an innovative spirit.
Designer
The display platform provided by Chinese designers has become more and more popular in recent years, bringing many excellent works.
He thinks that AtoG's custom underwear is very unique and creative, showing the new height of Chinese design.
Zhou Yingying, the founder of AtoG brand, told Xinhua in an interview that the purpose of her exhibition was to push China's own underwear brand onto the stage of the world's top fashion week, so that the whole world could see the creativity of Chinese design.
She put forward the idea of "underwear like a pair of glasses" for the sake of making women's breasts healthier and more beautiful.
She hoped that AtoG could lead the industry to change the underwear world to a customized era.
AtoG custom underwear brand was founded in Beijing in July 2015.
In February 14, 2016, AtoG and the brand name Vivienne Hu of New York Chinese designer Hu Yuanyuan launched the five exclusive luxury underwear, which was on the stage of the 2016 autumn winter fashion week in New York. It became the first Chinese underwear brand to participate in New York fashion week.
London Fashion Week and New York, Paris and
Milan Fashion Week
The world's four fashion week is held two times a year. It held the autumn and winter fashion week in February, and the spring and summer fashion week in September.
- Related reading
The Exhibition Will Focus On The Autumn And Winter Yarn Exhibition In The Eyes Of The Industry.
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2016 International Industrial Textiles And Nonwovens Exhibition Will Be Held Soon.
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