Pass Haider Ackermann Or Join Berluti As Creative Director

It has gone through the end of last year to the beginning of this year.

Creative director of exchange pfusion, and now ushered in a new round of appointment rumors.

Earlier this week, Fashionmag, the fashion industry news website, said that Raf Simons is about to start working in Calvin Klein.

Its Berluti, a male boutique brand, is in contact with designer Haider Ackermann to fill the vacancy caused by Alessandro Sartori, the former creative director who announced her departure in February.

Haider Ackermann 2016 autumn winter series men's wear

The 45 year old Haider Ackermann, who studied at the famous fashion design department of Royal College of Art in Antwerp, founded the same name dress brand in 2002. In 2010, he participated in Pitti Uomo as a guest designer, and released his first 2011 spring and summer men's wear series.

In 2013, Haider Ackermann officially launched men's wear works in the 2014 spring and summer Paris men's wear week.

Earlier, Karl Lagerfeld praised the younger generation in an interview with Numero magazine: "my contract with Chanel is lifelong, so who can take up this position depends entirely on me.

For the time being, I think Haider Ackermann is a good choice.

Haider Ackermann is famous for his fame, and his unique use of clothing tailoring structure, fabric and color is deeply recognized by people in the industry.

The 2016 autumn winter men's wear series created by Alessandro Sartori for Berluti is the last group of his works for the brand.

Berluti, founded in France in 1895, is famous for making men's shoes. The famous fashion designer Yves Saint Laurent, the great French director Roman Polanski, the actor Alain Delon, the author Jean Cocteau, and the artist Andy Warhol are their guests.

In 1993, the LVMH Group acquired the Berluti brand; in 2011, Antoine Arnault, the chairman of the Bernard Arnault group of LVMH group, was the chief executive officer of Berluti, and appointed the Alessandro Zegna from Z Zegna as the creative director.

In the 2012 autumn winter Paris men's week, Berluti released the first men's clothing series in brand history.

In June 2012, LVMH acquired the famous French classic custom menswear brand Arnys, further expanding the layout of Berlut on I men's wear line.

Tattoo artist Scott Campbell is a totem series designed for Berluti 2016 autumn winter men's wear series.

Berluti CEO Antoine Arnault said in February of this year that when Alessandro Sartori left office, the brand increased its total revenue by more than 100 million euros after increasing its ready-made garments, expanding its leather goods business and redeveloping its global business strategy. Now it has 46 direct outlets and 20 wholesale distribution channels worldwide, but Berluti still takes men's shoes as the main products and men's clothing and leather goods as supplements.

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In May of this year, Antoine Arnault told Bloomberg: "Berluti now needs a relaxed and casual style, and the mission of the new creative director is to give the brand the feeling that this role needs to shake the existing style of clothing to make it more vivid and modernist."

He also pointed out that the new creative director is expected to take the place before this summer.

It is reported that Berluti has had a brief negotiation with the founder and creative director Alexandre Mattiussi of the menswear brand in recent years, but in the end, AMI failed.

Jean Marc Gady designed floating effect display window for Berluti

The traditional style of men's wear brand is now trying to make changes with a more youthful image. LVMH group's rival Kering Group (Kai Yun group)'s classic menswear brand Brioni has hired a former design director, Justin O 'Shea, with no design background and electronic business platform as the creative director. He stressed that he tried to make the suit look cool.

In recent years, Berluti has also changed its brand image, especially its shop windows and display, from the Jean Marc Gady designed floating shop window, Spanish illustrator Jorge Lawerta's surrealistic theme, to the heroic series of cooperation with DC comics.

If Haider Ackermann can be added, it will surely inject a stronger fashion trend for this century's brand clothing series.